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Price rises certain as iPhone 18 Pro Max component costs soar‎

If a new estimate is correct, and we suspect it is, then Apple is paying dramatically more to produce each iPhone 18 Pro Max compared to its predecessor, and that will mean price rises of $200 or more.The current iPhone 17 Pro MaxApple left all iPhone models untouched in its recent and unprecedented price rise, but it was already likely that the forthcoming iPhone 18 Pro range would be affected. Now according to estimates from Counterpoint Research, the bill of materials (BOM) that Apple will pay for the iPhone 18 Pro Max is $300 more than for the current model.Component costs are always increasing, which is why the iPhone 15 Pro Max cost 12% more than its predecessor, and the iPhone 16 models also had a slight rise. But because of the global chip shortage, Apple is having to pay significantly more for certain components. Continue Reading on AppleInsider | Discuss on our Forums

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Amazon's $659 Apple Watch Ultra 3 deal is about to sell out, grab the discount now‎

Amazon has slashed the price of the Apple Watch Ultra 3 to $659.97, just $10 from the record low.Save $140 on an Apple Watch Ultra 3 while supplies last - Image credit: AppleAmazon's $659.97 deal is available on the Apple Watch Ultra 3 with a Bright Blue Trail Loop Band in M/L. The 49mm GPS + Cellular model with a Natural Titanium Case is $140 off while supplies last.Buy Apple Watch Ultra 3 for $659.97 Continue Reading on AppleInsider | Discuss on our Forums

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New AI startup could shrink server-sized models for use on iPhones‎

PrismML, a startup that uses mathematical wizardry to shrink the size of large language models, could be used to bring more advanced AI capabilities to iPhones in the future.Apple wants to bring bigger AI models to the iPhoneThe company has already been able to compress the 54GB Qwen 3.6 model to just 4GB. And, importantly, the technology that it uses doesn't impact the model's performance.Apple is already keen to find ways to shrink LLMs that would normally run on servers. The company prefers such models to run on-device, but has so far been limited by the huge amount of data that more advanced models require. Continue Reading on AppleInsider | Discuss on our Forums

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