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Evercore increases its Apple price target to $325 as it raises AI expectations‎

Investment firm Evercore has upgraded its price target for Apple to $325 yet again, with expectations that Siri's overhaul will be a major driver in the spring of 2026.An improved Siri could pay off for Apple, eventually - Image Credit: AppleEvercore has already made multiple target price increases since the start of September, with the latest occurring at a very late stage of the year. The investment firm has now upped its target from $300 to $325.The price upgrade story started on September 9, with a rise from $250 to $260 based on the strength of the iPhone 17 range. A second update in the same month hit $290, as the firm shifted its focus more on the main models rather than the iPhone Air. Continue Reading on AppleInsider | Discuss on our Forums

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Last call: Save up to 84% on OWC docks, portable storage, Apple accessories‎

OWC's Cyber Week sale offers prices as low as $2.99 on Apple accessories, Thunderbolt docks for your Mac, portable SSDs, and more. But don't delay, as the sale ends Dec. 8.Save on OWC docks, portable storage, memory cards & more - Image credit: OWCFrom docks as low as $24.99 to Apple accessories from $2.99, OWC's Cyber Week sale offers discounts of up to 84% off. The popular Thunderbolt 5 dock is currently $50 off, while the 14-port Thunderbolt 3 option is marked down to $149.99. Please note: Many of the deals below reflect in-cart bonus savings.Save up to 84% at OWC Continue Reading on AppleInsider | Discuss on our Forums

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Apple chip chief Johny Srouji rumored to consider his own exit‎

Another change could happen to Apple's leadership soon, with rumors that chip chief Johny Srouji is considering leaving the iPhone maker.Apple's Johny Srouji during a hardware presentation - Image Credit: AppleApple's managerial tier has seen many changes in a short space of time. If a new report is to be believed, then another change could be right around the corner.According to sources of Bloomberg, SVP of hardware technologies Johny Srouji informed CEO Tim Cook that he is considering leaving Apple in the near future. Srouji has also reportedly told colleagues that he wants to join another company if he does leave, though it is unknown what company that would be. Continue Reading on AppleInsider | Discuss on our Forums

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Justin Bieber threatens Apple with 'rear naked choke hold' over Messages UI‎

Canadian pop star Justin Bieber has threatened to put Apple employees into a "rear naked choke hold" over a relatively minor iPhone UI issue.Justin Bieber hates the dictation button's placement in MessagesApple's design choices are frequently questioned by users, especially after introducing big changes like Liquid Glass. However, in the case of one well-known Canadian singer, the littlest UI problems can bring out the biggest reactions.Posting to X on Sunday, Justin Bieber gave his input on what he perceives is a Messages UI flaw. "If I hit this dictation button after sending a text and it beeps and stops my music one more time," he starts his post. Continue Reading on AppleInsider | Discuss on our Forums

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