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AppleInsider

Apple leadership may have differing views on AI strategy‎

A new report suggests Apple still faces internal battles around AI strategy even though it has seemingly held to the same strategy set by John Giannandrea nearly a decade prior.Apple Intelligence development continuesThe usual chatter and rumors that make it out of containment to reporters' ears suggest catastrophe and confusion within Apple even as evidence suggests otherwise. In a world where the AI bubble is bursting, if not at least deflating faster by the day, it's odd to see reports continue to suggest Apple has a poor strategy.According to the "Power On" newsletter from Bloomberg, CEO John Ternus has asked Craig Federighi to produce more AI faster, even as the report contradicts itself and suggests Federighi's planning is already on too short of a timeframe. The report doesn't reflect the realities as they have been observed externally, where Apple has kept a cool head and avoided billions in losses and wasted investment versus its competitors. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Siri AI chief may step down as more Apple departures are rumored‎

Apple's Mike Rockwell is reportedly considering leaving at least his current role as head of Siri AI, perhaps prompting a shakeup of executive roles at the company.Apple ParkRockwell was behind the development of the Apple Vision Pro and subsequently became head of Siri AI as Apple worked to revamp Siri into the version released in 2026. According to Bloomberg's "Power On" newsletter, though, he is seriously contemplating his future.Reportedly, this could comprise his stepping down as lead of Siri AI during 2027. However, it might further mean his leaving Apple altogether.The new report has no further detail, but speculates that if Rockwell makes either move, his current responsibilities would probably be shared between two people. Those are ex-Google AI veteran Amar Subramanya, and Sebastien Marineau. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Best early Black Friday deals deliver up to $250 off Apple Watch Ultra, Series 12‎

Early Apple Watch Black Friday deals are in full swing, with discounts of up to $250 off Apple Watch Series 12, SE 3, and Ultra models.Save up to $250 with early Black Friday Apple Watch deals - Image credit: AppleDeeper discounts have hit the Apple Watch lineup at Amazon as we inch toward Black Friday, with current and closeout models on sale at up to $250 off.Save up to $250 on Apple Watch Ultra Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

How Apple's Personal Knowledge Graph learns about your life on Mac‎

A breakdown of Apple's Personal Knowledge Graph shows what your Mac and Apple Intelligence know about you and your life.An example of contextual Siri on MacThe upgrade to Siri AI added the understanding of personal context to Apple Intelligence. By pulling information from messages, emails, and photos, Siri can come up with answers to queries with contextual elements, such as knowing the name of your mother from a travel itinerary.However, Apple has been compiling data on its users for a lot longer, with macOS 13 doing so since 2022. In a breakdown by security researchers at Eighth Rank, the generation of a Personal Knowledge Graph in macOS is detailed, including the kinds of data it compiles and retains on your Mac. Continue Reading on AppleInsider | Discuss on our Forums

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