אתר: AppleInsider | חדשות האינטרנט

Nvidia is squeezing out Apple for TSMC foundry capacity‎

Apple will still benefit as TMSC confirms large-volume production has started for its newest 2nm processor, but as Nvidia ascends, Apple's days of being able to command the firm's entire output are over — for now.Dies on wafers - Image Credit: TSMCBack in 2020, Apple was able to buy TSMC's entire 3-nanometer production capacity and use it in the iPhone, iPad, and Mac. Not only did that mean Apple had the then fastest processors, but no one else could buy them.According to semiconductor journalist Tim Culpan, however, that may have been the last time Apple was able to do this. That's because TSMC's production of AI processors for Nvidia and AMD is taking more of the firm's capacity. Continue Reading on AppleInsider | Discuss on our Forums

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From charming to consumer corporation -- how Apple has branded itself over the years.‎

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion firm with ubiquitous advertising. But throughout, Apple has used sometimes terrible branding to sell us all on its products.Iconic Apple marketing, L-R: original logo, "I'm a PC" campaign, and the famous six-colors logotype — images credit: AppleToday you know that every smart strapline like "thinpossible" or "Awe Dropping" has been user-tested, surgically examined by committees, and only put out when Apple is certain it's the greatest thing ever. That's far from unreasonable or even unusual, but it's a striking difference to how it used to be — and even to how the entire name of the company was chosen.This is a case of where you can pick from at least a handful of origin stories, usually involving Steve Jobs driving by an apple orchard. Or maybe living on one. Continue Reading on AppleInsider | Discuss on our Forums

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