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AppleInsider

Despite Apple having said otherwise, Siri may become a chatbot in iOS 27‎

Even if Apple executives have brushed off the idea of a Siri chatbot in the past, a new rumor suggests that is exactly Apple's plan with the new Gemini-trained assistant.Siri could turn into a chatbot with iOS 27Shortly after reports that Apple was training two AI chatbots internally, a new report surfaced suggesting Siri itself would become a chatbot in the fall. This directly contradicts what Apple SVP of marketing Greg Joswiak said previously of the assistant.According to the alleged leaks from Bloomberg, Apple will develop Siri into a full chatbot interface to compete with ChatGPT. It will be revealed during WWDC 2027 and launch as a feature in iOS 27, iPadOS 27, and macOS 27. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Apple's Formula 1 racing partnership will go far beyond streaming‎

Apple is signaling that its upcoming U.S. Formula 1 broadcast deal will extend far beyond streaming races, positioning the partnership as a company-wide effort ahead of the 2026 season.Brad Pitt stars in Apple's original film F1. Image credit: Scott Garfield/Warner Bros/Apple Original FilmsJim DeLorenzo is Apple's global head of sports, managing the company's sports partnerships and broadcast strategy. He spoke at the Autosport Business Exchange in London.The Autosport Business Exchange is a live industry conference focused on the business side of motorsport, bringing together executives, teams, and media partners. At the conference, DeLorenzo said Apple doesn't treat major sports agreements as siloed arrangements limited to individual services. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Apple Park employees are testing two new AI chatbots‎

Apple's new internal chatbot, Enchante, serves dual purposes — to act as an employee assistant while gathering crucial performance feedback for future Apple Intelligence features.Two new Apple chatbots have been rolled out to employeesApple may not have released the new, improved Siri yet, but that doesn't mean that it hasn't rolled out new AI-powered assistants. It just hasn't rolled them out to its customers — yet.According to sources who spoke to MacWorld, Apple is testing out two new chatbot-style AI assistants for employees. The first, Enchante, is designed to work similarly to ChatGPT. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Future Apple product plans may be at risk following Luxshare hack‎

Apple supply chain member Luxshare suffered a major data breach in December, and hackers that pilfered the files are now offering it for sale on the dark web. It looks legit.Luxshare's existing US office near Apple Park — image credit: Apple MapsThe Apple supply chain is typically a very secure system, and core to the existence of Apple itself. This leads it to become a big target for hackers, and occasionally supply chain partners become victims to hacks.Luxshare has fallen to a ransomware attack, reports CyberNews. The attack took place on December 15, 2025, but has yet to be officially revealed by Luxshare, Apple, nor other companies that use the contract assembler. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Flash deals: Save $200 on M4 MacBook Air with 24GB RAM, up to 50% off Sonos‎

Prices have been ticking up, but you can still save $200 on these M4 MacBook Air configs with an upgrade to 24GB of RAM. Plus, get up to half off Sonos speakers and soundbars.Save $200 on Apple's M4 MacBook Air with 24GB RAM.In our hunt for the best deals, we've noticed there are still several M4 MacBook Air SKUs in stock at $200 off, despite prices trending upward as January comes to a close.These models have an upgrade to 24GB of memory to allow for multiple apps to run simultaneously. You can find deals on both the 13-inch and 15-inch screen sizes at B&H and Amazon, with prices falling to as low as $1,199 with the RAM upgrade and 512GB of storage. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Season 5 of 'For All Mankind' shows what happens after the space race is won‎

"For All Mankind" returns to Apple TV in March for its fifth season, continuing the series' alternate space-race timeline into the early 2000s.Image from "For All Mankind" season 5 teaserThe series is now one of the service's longest-running scripted dramas. Its return also aligns with Apple's continued preference for weekly releases over binge drops.Season 5 serves as a continuation and an accessible entry point for viewers, and it debuts on March 27. Apple has framed the new episodes around a changed political reality instead of a single mission. Continue Reading on AppleInsider | Discuss on our Forums

19:16
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AppleInsider

Ozempic maker's 'I'm a Mac' ripoff is painfully unfunny‎

Make it stop. Ozempic's maker has taken the warehouse of cash it has made to reunite the "I'm a Mac" actors for another excruciating ripoff, but has no more clue how to do it than Microsoft or Qualcomm did.Still from the new Ozempic ad. Just out of shot: footnote text about what Ozempic is — image credit: Novo NordiskLet's recap a bit. The original Apple ads from 2006 to 2009 were clever, effective, and funny, but "Get a Mac" is still being copied by companies that want to show they are none of these things.The latest is from Novo Nordisk. It's the Danish mega-pharmaceutical company that makes Ozempic, and about three-quarters of the rest of the medicine that you take. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Apple gets a partial win in iPhone user privacy lawsuit, but not on merit‎

Apple has secured a partial win in a lawsuit claiming it violated privacy laws in California, but the ruling came down to technicalities and sloppy preparation rather than on merit.An Apple privacy ad spot still - Image Credit: AppleApple stands accused of violating the privacy of iPhone owners in California by collecting data on its users using its first-party apps, based on a report from developers Mysk in 2022. While the case is still ongoing, Apple has managed to get some of the claims dismissed from the overall lawsuit.In a filing to the U.S. District Court for the Northern District of California in San Jose on January 20, the court granted a motion from Apple to dismiss some of the claims. The filing, shared by Bloomberg Law, says the court agrees with Apple that it shouldn't face a number of elements in the lawsuit. Continue Reading on AppleInsider | Discuss on our Forums

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AppleInsider

Japan finally gets Apple FItness+, lazily using AI-generated dubs‎

Apple Fitness+ is now available in Japan, but instead of using local trainers, and despite being one of the most wealthy companies in the world, Apple has dubbed existing workouts with AI-generated versions of the trainers' voices.Apple Fitness+ has come to Japan — image credit: ApplkeIt was back in 2020 that Apple first announced its Apple Fitness+ program, and it has been slowly rolling out worldwide ever since. Now Apple has announced that it is available in Japan."We are very pleased to be able to deliver the Fitness+ experience to Japan," said Jay Blahnik, Apple VP of Fitness Technologies, in a translated statement. "Seamless integration with iPhone, iPad, and Apple TV makes Fitness+ makes it easy to work out and meditate anytime, anywhere." Continue Reading on AppleInsider | Discuss on our Forums

14:43
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