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AppleInsider

Apple Fellow Phil Schiller no longer working on App Store or events‎

Apple Fellow Phil Schiller is reducing his workload at Apple, with the long-time executive no longer in charge of the App Store and managing product events.Apple Fellow Phil SchillerPhil Schiller became an "Apple Fellow" in 2020 but still led Apple's App Store and Apple Events in the specially-created role. Six years later, things are changing.The 66-year-old executive, who was formerly Apple's SVP of marketing, made the decision in the last few days of the Tim Cook premiership. Bloomberg reports people familiar with the matter found out about his choice, which has yet to be officially announced by Apple. Continue Reading on AppleInsider | Discuss on our Forums

19:52
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AppleInsider

Tim Cook signs off as CEO with thanks to staff and a tribute to John Ternus‎

On his last day as CEO of Apple, Tim Cook has sent a memo to every employee thanking them for what the company has achieved. Here's what he said.Tim Cook - image credit: Apple.Tim Cook had his going away party back on August 24, 2026, and in truth he's been steadily stepping back from his CEO role since at least April when his successor was announced. But now in his last hours leading the company, Cook has sent a heartfelt and optimistic memo to all staff.Team,Today is my last day as CEO of Apple. This is a moment I always knew would come one day, and yet it is still hard to believe it has arrived and I am writing these words. I love this company and the team behind it, and I couldn't let this day pass without sending a note to you, to tell you how grateful I am for the outpouring of affection you've sent my way, for the way you've shown up each and every day, and most of all, for the privilege of a lifetime serving as your leader.The truth is, whatever there is to say about my success, I know it is all because of you. You have brought out the best in me. In all my life, I have never seen or been with such an extraordinary team of people before, and every day I get to see more examples of that.There is something truly special about Apple. I am most proud of what an annual report could never capture. This place is proof that culture triumphs over everything. We share a belief that what we build matters, and that we have both the opportunity and the responsibility to leave the world better than we found it. That purpose is part of what makes this place extraordinary. Apple helps nurture it, but I believe it lived within each of you long before you arrived here. It is what brought you to this company and what continues to drive the work you do every day. Together, we have created something far greater than any one of us could have imagined or accomplished alone. And that's the secret to our success. We bring out the best in each other. We lift each other up. We have made it possible to leave our "dent in the universe," as Steve once described it, because of who we are and what we believe, because of what we value and how we see the world. How fortunate we are. How fortunate I am.As you know, I am not leaving Apple. But I am stepping away from a role that I have loved deeply. I will miss this work in ways I can only begin to imagine, even as I remain completely at peace with my decision. I will miss leading you and being with you for every step, even as I take enormous comfort in handing the helm to someone as brilliant and wonderful and capable as John. Few people understand what it takes to build products that change the world the way John does and I could not be more excited for his leadership.I hope you know how much I appreciate you and what an honor it has been to be your CEO. Most of all, I hope you will continue to be proud to be part of this remarkable place we call Apple and always give it your very best. When we bring our whole selves to this work, with care for one another and for the people we serve, there is no limit to the profound difference we can make.I look forward to seeing you in my new role at Apple Park and around the world.With all I have and all I am, I am alwaysYours,Tim Continue Reading on AppleInsider | Discuss on our Forums

18:54
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AppleInsider

Save $500 on Apple's M5 Max 16-inch MacBook Pro during early Labor Day Sale‎

Amazon's early Labor Day sales are heating up on MacBook Pros, with a variety of configurations, including M5 Max models, up to $500 off.Save $500 on Apple's M5 Max MacBook Pro - Image credit: AppleAmazon's MacBook Pro sale includes discounts on a number of configurations from Apple's current lineup, but we're following this $500 markdown on the M5 Max 16-inch spec. Pick up the laptop in your choice of Space Black or Silver for $3,899 after the markdown, with delivery as soon as tomorrow for Prime members.Save $500 on M5 Max 16" MacBook Pro Continue Reading on AppleInsider | Discuss on our Forums

18:54
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AppleInsider

White House really wants Apple to change 'Lake Ontario' to 'Lake America' now‎

The Trump administration has reached out to Apple directly to get Apple Maps changed now from Lake Ontario to "Lake America." It's going to happen, just on Apple's schedule.Apple Maps showing Lake Ontario, before the name changed.The battle for Lake Ontario has taken another step in President Trump's favor. In an international spat over trade with Canada, U.S. President Trump declared that the name of Lake Ontario should instead be Lake America.So far, this has resulted in overt gestures such as Canada putting up a new sign near the lake, insisting it is Lake Ontario "Now and Always." Somehow, the online change has taken longer, but Apple is about to catch up, reports Reuters. Continue Reading on AppleInsider | Discuss on our Forums

18:54
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AppleInsider

M5 Max vs. M1 Max Mac Studio: Apple's workhorse is better than ever‎

Apple's M5 Max chip has finally made its way to the Mac Studio. Here's how the updated model compares to the original M1 Max variant.M5 Max Mac Studio vs. M1 Max Mac Studio: A lot has changed in four years.Back in 2022, the Mac Studio debuted as a versatile desktop, geared toward creative professionals. Apple took the M1 Max chip from the MacBook Pro, put it in an oversized Mac mini enclosure, and we got the Mac Studio.Four years later, little has changed, at least design-wise. The M5 Max Mac Studio effectively uses the same aluminum casing, with more or less the same assortment of ports. Continue Reading on AppleInsider | Discuss on our Forums

18:00
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AppleInsider

Both Tim Cook & John Ternus are the right guys in the right place, at the right time‎

For one more day, Tim Cook is still the CEO of Apple. Despite foibles, he was the right man in the right place to make Apple the financial and cultural juggernaut it is today. John Ternus is too.Tim Cook, and Apple Park. He's not leaving, but he won't be CEO anymoreSince my first Apple II in 1979, there have been many Apple CEOs, many philosophies behind Apple. Jobs' was apparent in the 80s, and then again in his iCEO/CEO days.And then he got sick. He made his last, best decision for Apple before he did. Continue Reading on AppleInsider | Discuss on our Forums

16:46
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AppleInsider

Apple becomes the first brand to be honored by the Creative Hall of Fame‎

After decades honoring creative individuals including Steve Jobs, the prestigious One Club for Creativity has launched a new award for brands and chosen Apple as the first recipient because of its consistently excellent marketing.After more than six decades of honoring indivudals, The One Club is inducting Apple into its Creative Hall of Fame - image credit: The One Club for Creativity.Steve Jobs was posthumously inducted into The One Club's Creative Hall of Fame back in 2012. Then specific marketing campaigns by Apple and Apple and TBWA\Media Arts Labs have won its Penta Pencil design awards in 2017 and 2026.Now, though, the whole of Apple is being honored in a new Brand Hall of Fame. It's the first time in 65 years of the Creative Hall of Fame that a company has been inducted. Continue Reading on AppleInsider | Discuss on our Forums

16:02
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AppleInsider

Potential Apple RAM supplier CXMT sues feds to get off the supplier blacklist‎

Memory maker CXMT has waded into the Apple memory sourcing debate, suing the Pentagon for designating it as a risky "Chinese military company."CMXT is rapidly becoming a major player in memory - image credit: CXMTIn June, Apple petitioned the Trump administration to allow it to buy memory chips from a blacklisted Chinese supplier. Now, that same supplier is bringing the fight to the U.S. government.Memory chip producer CXMT sued the Pentagon on Friday, reports Reuters, for including it on the Chinese Military Company Blacklist, or 1260H list. Continue Reading on AppleInsider | Discuss on our Forums

15:22
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AppleInsider

Tim Cook's greatest moments hosting WWDC‎

Tim Cook's career as Apple CEO can be mapped through his best WWDC announcements. Here's what we think are the best, as he puts the final touches on handing the baton to John Ternus.An unusually somber Tim Cook at WWDC 2016, as he lead the audience in a moment's silence over the Florida shooting the day before - image credit: Apple.As Tim Cook steps down as CEO, he's been looking back at his legacy, and so has AppleInsider. He was rarely more high-profile than at WWDC, which ultimately he presented from 2012 to 2026.Those appearances were where he practically trademarked his way of saying "good morning," but they were also where some of the key moments in Apple's history were unveiled. Continue Reading on AppleInsider | Discuss on our Forums

14:15
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AppleInsider

Tim Cook, the man who grew Apple by trillions of dollars‎

He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and will still be involved after stepping down as CEO.Tim Cook on stage at Apple Park- image credit: AppleTim Cook on stage at Apple Park- image credit: AppleTim Cook was Apple's seventh CEO, he was the longest-serving, and he was only the third who wasn't fired. Then it's true that like every Apple CEO before him, he was white, male, and a similar age, but in business terms, he was also the most transformative of them all.That includes being more business and financially transforming than Steve Jobs. Where Cook will never be as much remembered for products as Jobs still is, he was more of a businessman and, latterly, vastly more of a politician. Continue Reading on AppleInsider | Discuss on our Forums

14:15
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