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Apple Adds Personalized Recommendations and New Marketing Tools to the App Store‎

Apple last week announced a series of new App Store features, including personalized app recommendations and expanded tools for developers to market their apps. The most visible change for users is Personalized Collections, a new discovery feature that surfaces app and game recommendations tailored to individual interests and behavior. Alongside each recommendation, new "App Notes" explain why a specific app is being surfaced. The collections can appear across the Apps, Games, and Search tabs, and will evolve over time as users' download and usage patterns change. Apple says the feature is now available in English in the U.S., with additional languages and regions to follow. For developers, Apple introduces Creative Assets, rich images and videos that can appear in a product page header and search results, going beyond standard screenshots and app preview clips. These assets can be used to highlight seasonal content, new features, or brand identity, and are compatible with custom product pages and Apple's existing product page optimization testing tools. A new Asset Library in ‌App Store‌ Connect gives developers a single place to manage all creative materials, with the ability to reuse assets across in-app events and promotions without re-uploading them. Developers can also submit assets for App Review approval independently of a full app update, which is useful for time-sensitive campaigns. Mac App Store apps and games no longer require Intel support, allowing developers to ship Apple silicon-only binaries. Apple is also allowing developers to group multiple In-App Purchases into a single App Review submission, streamlining the process. Apple also announced that the age rating questionnaire in ‌App Store‌ Connect will be updated in July to allow developers to indicate whether their app includes social media capabilities such as interacting with user-generated content through a social feed. This ties into new Time Allowances features coming in iOS 27, iPadOS 27, and macOS 27, which give parents more granular controls over how much time children spend in apps across categories including Entertainment, Games, and Social Media.Tag: App StoreThis article, "Apple Adds Personalized Recommendations and New Marketing Tools to the App Store" first appeared on MacRumors.comDiscuss this article in our forums

15:34

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Apple Could Build an OpenClaw Competitor Eventually‎

Apple may eventually build a direct competitor to OpenClaw, an agentic AI system capable of autonomously operating software on behalf of the user, Bloomberg's Mark Gurman believes. Writing in his Power On newsletter, Gurman says he expects Apple to develop a system that could fully operate iPhone, iPad, and Mac software on the user's behalf. The prediction comes on the back of comments made by Apple's Siri engineering chief, Mike Rockwell, following last week's WWDC keynote. Rockwell appeared to leave the door open for ‌Siri‌ to expand beyond its current capabilities, describing the new engine underpinning the assistant as "a completely modern architecture" built with extensibility in mind: [An agent is] something that is operating on a loop of information coming in, making decisions, and then taking action. And ours is primarily request based today.  But the underpinning architecture for Siri is a completely modern architecture, and so our ability to extend in the future is is very similar. Apple's SVP of Software Engineering, Craig Federighi, acknowledged the broader category but was measured in his framing of it, describing the space as experimental and saying that finding the right user experience remains the priority, while stopping short of ruling out Apple's eventual participation. Apple's upcoming ‌Siri‌ implementation is newly rebuilt on a large language model foundation, and remains a request-based system. Full computer-use agentic functionality of the kind offered by OpenClaw and similar tools from Google and Anthropic would represent a significant expansion beyond what Apple announced last week.Tags: Bloomberg, Mark Gurman, Siri AIThis article, "Apple Could Build an OpenClaw Competitor Eventually" first appeared on MacRumors.comDiscuss this article in our forums

14:45

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These Three Unannounced iOS 27 Features Are Still Coming‎

Apple developed more for iOS 27 than it revealed at WWDC last week, with three features already present in internal builds being deliberately withheld from the public announcement, Bloomberg's Mark Gurman reports. Writing in the latest edition of his "Power On" newsletter, Gurman says all three missing features are active in internal versions of Apple's operating systems on employee devices today, and each is expected to surface publicly at a later date. Modular Watch Face A new Modular watch face for Apple Watch was among the items Gurman had flagged as expected at WWDC but did not appear. Gurman's earlier claim that watchOS 27 would introduce new faces centered on a simplified take on the Modular Ultra design currently exclusive to the Apple Watch Ultra. Gurman now expects the new face to debut alongside new Apple Watch models this fall. Customizable Camera App A customizable Camera app for the iPhone, first reported by Gurman in May, also failed to appear at WWDC. The feature would let users rearrange camera controls as widgets along the top of the interface, choosing from options like flash, exposure, timer, depth of field, photo styles, and resolution. Gurman believes Apple is holding it back specifically for the iPhone 18 Pro, which is expected to bring the most significant camera hardware upgrade in several years. Siri Extensions The most notable omission is Extensions, a framework that would allow third-party AI chatbots beyond ChatGPT to integrate with Siri, Apple Intelligence, and features like Writing Tools and Image Playground. Gurman says underlying support for Extensions is already present and visible in the first ‌iOS 27‌ developer beta, with both a dedicated settings panel and an App Store section built and waiting to be switched on. Apple has reportedly already held discussions with OpenAI, Anthropic, and Google about the framework, including details about an entitlement those companies would need to apply for. Gurman says he has "no doubt" the feature will arrive eventually. As for why the Extensions feature was kept out of the WWDC, Gurman offers four theories. Firstly, demonstrating strong AI interoperability could weaken Apple's ongoing argument against EU regulators. Secondly, announcing robust third-party chatbot support could have overshadowed Apple's own Siri overhaul. Thirdly, the threat of litigation from OpenAI may have persuaded Apple to avoid publicly stripping ChatGPT of its exclusive status at its developer conference. Finally, adding a range of external AI options would have further complicated Apple's messaging at a time when it already needed to explain its use of Google's AI models in ‌Siri‌ AI. Anyone running the first ‌iOS 27‌ or macOS Golden Gate betas can already see a chatbot picker allowing users to switch between ‌Siri‌ and ChatGPT; Gurman says that list is expected to grow via the new developer framework and ‌App Store‌ section. The feature has reportedly been in active use inside Apple for months.Related Roundups: iOS 27, iPadOS 27Tags: Bloomberg, Mark Gurman, Siri AIThis article, "These Three Unannounced iOS 27 Features Are Still Coming" first appeared on MacRumors.comDiscuss this article in our forums

14:45

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UK to Ban Social Media for Under-16s Starting in 2027‎

The British government will introduce a ban on social media access for all users under 16 years of age, set to take effect in 2027. UK prime minister Keir Starmer announced the plans on Monday, calling the move "the right step for Britain" and the best way to keep children safe online. "This is not something I do lightly, and I will not present it as cost-free, as if social media has [brought no] benefits to young people, because clearly that is wrong," he said. "But government is always about choices, and it's clear to me that a total ban is the right choice."The plan goes further than a similar ban introduced in Australia. It will cover major platforms Snapchat, TikTok, YouTube, Instagram, Facebook, and X. An exhaustive list has not yet been released, but Starmer said the rules will apply to services "whose purpose is to enable social interaction and which allow users to post material." Messaging apps like WhatsApp and Signal are not covered by the ban, and most social media platforms already require children to be over 13 to create an account and use their services. Platforms will also be required to stop under-16s from livestreaming, including on gaming services, and to block functions that let strangers contact children. Those restrictions will be on by default for under-17s to avoid what the government called "a cliff-edge at 16." Meanwhile, "romantic companion" chatbots designed to simulate sexual relationships will have to enforce a minimum age of 18, and AI chatbots in general must restrict "intimate functionalities" for under-18s. "I am not prepared to compromise on the safety and happiness of our children, and that is why this ban must happen, and that is why this ban will happen," Starmer said. "Yes, it's hard – hard to legislate for, hard to regulate, hard to enforce. That's why we sought a wide range of views on this. That's why we listened to people, had a conversation, we looked carefully at the evidence, learned from countries like Australia that are taking similar steps."Starmer said he plans to pass legislation before Christmas, ahead of a spring 2027 rollout. The government said on Sunday that responses to its "Growing Up in the Online World" consultation showed that 90 percent of parents supported setting a minimum age of 16 for access to the apps.Tag: United KingdomThis article, "UK to Ban Social Media for Under-16s Starting in 2027" first appeared on MacRumors.comDiscuss this article in our forums

12:11

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