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Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More‎

Black Friday is now less than two weeks away, taking place on Friday, November 27 in 2026. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically, in this article we're sharing all of the Apple products that currently have all-time low prices, or discounts that are at least close to their record-low prices. Of course, these are early Black Friday deals, so even better discounts could emerge later in the month, but if you're shopping right now these are all the best prices around. Table of Contents You can use the links below to jump directly to the section you're shopping for today. AirPods AirTag 2 iPhone 18 Pro and iPhone Duo Mac mini and Mac Studio MacBook Air Apple Watch Ultra iPhone Cases More Black Friday Sales Our Top Picks Apple Watch Ultra 3 for $549.00 ($250 off) Apple Watch Ultra 4 for $699.99 ($99 off) M5 MacBook Air for $1,349.99 ($249 off) iPhone 18 Pro and iPhone Duo for up to $1,200 off AirPods Notable AirPods deals this month include solid second-best prices on the AirPods Pro 3 and AirPods Max 2, with up to $100 off these models. $50 OFFAirPods Pro 3 for $199.00 $99 OFFAirPods Max 2 for $449.99 Apple Watch Ultra The Apple Watch Ultra 4 has dropped to $699.99 on Amazon in one of the most notable early Black Friday discounts, down from $799.00. This is a match of the all-time low price on the new Ultra 4, which just launched in September. If you're shopping for a Milanese Loop model, Amazon also has a $99 discount on one of these devices. There are five regular models on sale and two Milanese Loop models, and most have delivery dates of early November on Amazon. $99 OFFApple Watch Ultra 4 for $699.99 $99 OFFApple Watch Ultra 4 (Milanese Loop) for $799.99 Regarding the previous-generation models, Best Buy this week has a big collection of Apple Watch Ultra 3 models for $549.00, down from $799.00. This is a massive $250 discount on the previous-generation device, and it represents a new all-time low price on these models. $250 OFFApple Watch Ultra 3 for $549.00 AirTag 2 Apple's AirTag 2 has hit $23.00 this week on Amazon, down from $29.00. This deal is on the 1-Pack of the AirTag 2, and it's an all-time low price. $6 OFFAirTag 2 (1-Pack) for $23.00 Mac Mini and Mac Studio Apple's new Mac mini has had one of the most consistent discounts over the past few weeks, and these $119-$150 markdowns have continued into Black Friday season. Prices start at $779.00 for the entry-level model, and currently include every M6 model, plus the M5 Pro model. $120 OFFM6 Mac mini 16GB/256GB for $779.00 $150 OFFM6 Mac mini 16GB/512GB for $949.00 $149 OFFM6 Mac mini 24GB/512GB for $1,149.99 $150 OFFM5 Pro Mac mini 24GB/512GB for $1,549.00 Additionally, one of the best early Black Friday deals is on the M5 Max Mac Studio with 36GB RAM and a 512GB SSD, on sale for $2,299.00, down from $2,499.00. $200 OFFM5 Max Mac Studio 36GB/512GB for $2,299.00 MacBook Air Amazon is taking $199 off nearly every model of the M5 MacBook Air this week, with matches of the best post-hike prices we've ever seen on the computer. Prices now start at $1,099.99 for the 512GB 13-inch model and $1,299.99 for the 512GB 15-inch model. $199 OFF13-inch M5 MacBook Air (16GB/512GB) for $1,099.99 $249 OFF13-inch MacBook Air (16GB/1TB) for $1,349.99 $199 OFF13-inch M5 MacBook Air (24GB/1TB) for $1,599.99 For the 15-inch M5 MacBook Air models, prices start with the 16GB/512GB model for $1,299.00, down from $1,499.00. You can also get the 16GB/1TB model for $1,549.99, down from $1,799.00, which is a $250 markdown and another all-time low price for Black Friday. $200 OFF15-inch M5 MacBook Air (16GB/512GB) for $1,299.00 $249 OFF15-inch M5 MacBook Air (16GB/1TB) for $1,549.99 iPhone 18 Pro and iPhone Duo Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2026 sales have kicked off at AT&T and T-Mobile, as well as Best Buy. Right now we're tracking notable offers on the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo. For even more savings, keep an eye on older models during the holiday shopping season. T-Mobile iPhone 18 Pro and iPhone 18 Pro Max: Up to $1,200 off with eligible trade-in iPhone Duo: Up to $1,200 off with eligible trade-in Apple Watch SE 3: No cost (up to $300) when adding a watch line on a qualifying plan, or get $250 off any Apple Watch when picking up another Apple Watch T-Mobile is offering the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off when you trade in an old device (in any condition) and purchase the new device on an eligible unlimited plan. You can also get this offer if you switch a line to Experience Beyond 2.0, Experience Beyond, or Go5G Next. UP TO $1,200 OFFiPhone 18 Pro at T-Mobile UP TO $1,200 OFFiPhone Duo at T-Mobile For anyone shopping for the iPhone Duo, you can get up to $1,200 off the iPhone Duo with any condition trade-in on an Experience Beyond plan. This discount will appear in the form of bill credits over the course of 36 months. Similarly, if you're on the Experience More or Experience Beyond plan, you can get up to $830 off with a trade-in, and up to $730 off with a new line on most other plans. All of these offers have the same payout schedule over the course of 36 months. AT&T iPhone 18 Pro: No cost with eligible trade-in iPhone 18 Pro Max: Up to $1,200 off with eligible trade-in iPhone Duo: Up to $1,200 off with eligible trade-in Over at AT&T, you can get the iPhone 18 Pro and iPhone 18 Pro Max for up to $1,200 off with an iPhone trade-in in any condition. You'll need to upgrade with AT&T Next Up Anytime or switch to get this offer. UP TO $1,200 OFFiPhone 18 Pro at AT&T UP TO $1,200 OFFiPhone Duo at AT&T Additionally, new and existing customers can get up to $1,200 off the iPhone Duo with an eligible trade-in. If you're switching to AT&T, the carrier will give you up to $800 to pay off your current device balance, and you can save $200 per line when ordering the smartphone online. In regards to the main offer of up to $1,200 off the iPhone Duo, AT&T says this requires an eligible trade-in of $230 or more, alongside activation of a new line or upgrading an existing line. You'll get this credit over the course of 36 months on your AT&T bill. You can find the breakdown of each plan tier from AT&T below, and remember that they each require a trade-in as well. Up to $1,200 off iPhone Duo: requires AT&T Premium 2.0 plan or higher / trade-in value of $230 or more Up to $930 off iPhone Duo: requires AT&T Extra 2.0 plan or higher / trade-in value of $130 or more Up to $500 off iPhone Duo: requires Value 2.0 plan / trade-in value of $130 or more Up to $350 off iPhone Duo: requires any eligible unlimited plan / trade-in value of $35-$129 If you switch to AT&T from a different carrier, AT&T will pay off your phone balance at up to $800 off per line. With the $1,200 offer, AT&T is offering the 256GB iPhone 18 Pro at no cost. Best Buy iPhone 18 Pro and iPhone 18 Pro Max: Up to $1,200 off with qualified activation and trade-in iPhone Duo: Up to $1,200 off with qualified activation and trade-in Carriers aren't the only place you can save on iPhones this year, with Best Buy offering the same discounts as AT&T and T-Mobile with activation through these carriers at the time of purchase. This is a great option for anyone who shops at Best Buy a lot and likes to rack up member reward points. UP TO $1,200 OFFiPhone 18 Pro at Best Buy UP TO $1,200 OFFiPhone Duo at Best Buy Similar to the carriers, you can get the iPhone 18 Pro models and iPhone Duo for up to $1,200 off with qualified activation on cellular plans and a trade-in of an older device. Best Buy supports activation through AT&T and Verizon. iPhone Cases Amazon this week has big discounts across Apple's Clear, Silicone, and TechWoven Cases for the iPhone 18 Pro lineup. Across the board these are the best prices we've tracked to date on the new cases for iPhone 18 Pro and iPhone 18 Pro Max. This time around the deals do not require any coupon codes to see the final sale prices. UP TO 40% OFFiPhone 18 Pro Cases at Amazon iPhone 18 Pro Clear Case - $36.00, down from $49.00 Silicone Case - $29.33, down from $49.00 TechWoven Case - $46.00, down from $59.00 iPhone 18 Pro Max Clear Case - $36.00, down from $49.00 Silicone Case - $32.83, down from $49.00 TechWoven Case - $46.00, down from $59.00 Other Accessories Wrist Strap (Olive) - $20.69 with on-page coupon, down from $29.00 Wrist Strap (Taupe) - $21.59 with on-page coupon, down from $29.00 Crossbody Strap (Sand) - $33.04, down from $59.00 iPhone Duo If you're on the hunt for protection for your new iPhone Duo, we've also been keeping track of all the best cases and screen protectors for the new device. The catch with these accessories is that many of them are not on sale given how new the Duo is, but there are overall cheap options you can find on Amazon, plus a great buy two get 20% off deal at ZAGG. BUY 2 GET 20% OFFiPhone Duo Accessories at ZAGG Amazon has some notable TechWoven dupe cases on sale, available for $32.99, which is $50 cheaper than any of Apple's official iPhone Duo cases. Otherwise, you'll find the full list of retailers offering accessories for the iPhone Duo below. Amazon - iPhone Duo cases from Spigen, Speck, ZAGG, and more AT&T - Discounts on iPhone Duo cases and screen protectors from Speck, Spigen, and more Best Buy - iPhone Duo cases from Dbrand, OtterBox, Spigen, Kate Spade, and more Burton Goods - Save on leather cases for iPhone Duo ESR - iPhone Duo Silicone Leather case with Flex Stand Nomad - Leather Folio cases for iPhone Duo OtterBox - Defender cases for iPhone Duo Speck - Presidio Cases for iPhone Duo Target - iPhone Duo cases from ZAGG, Case-Mate, and Kate Spade ZAGG - Save 20% when you buy 2 items from ZAGG, including iPhone Duo cases and screen protectors More Black Friday Sales Amazon Anker Samsung Walmart Best Buy B&H Photo Deals Newsletter Interested in hearing more about the best deals you can find during the holidays? You can sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundups: Apple Black Friday, Apple DealsRelated Forum: Community DiscussionThis article, "Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More" first appeared on MacRumors.comDiscuss this article in our forums

18:54

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Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More‎

Apple's wild past few months are finally starting to slow down with the last of the big hardware launches coming this week. Meanwhile, developers are continuing to optimize their apps for the all-new form factor of the iPhone Duo and Apple looks to shake up its internal iOS and macOS development to give engineers more time to explore and develop new features within the existing update cycles, so read on below for all of the details on these stories and more! Top Stories Apple Taking New Approach to Developing iOS 28 and macOS 28 Apple has made a change to its development process for iOS 28, macOS 28, and corresponding software updates, according to Bloomberg's Mark Gurman. In his Power On newsletter this week, he said Apple separates development of each year's new operating systems into three major stages. Typically, he said each stage consists of four weeks of coding followed by a four-week "convergence" period where new features are integrated into the operating systems. This time around, Apple has made a change, extending the coding period of each stage to six weeks and compressing the convergence period to two weeks, giving engineers more time to come up with and explore ideas before having to lock them in. The change could allow Apple to move more quickly on feature development, part of a general shift toward trying to become more nimble under new CEO John Ternus. 'Apple Support Community' Permanently Closing on November 20 Apple this week abruptly announced that the long-running Apple Support Community discussion forums will be permanently closing on Friday, November 20. Effective immediately, the Apple Support Community forums are in a read-only state, with new posts no longer being accepted. Longtime members of the community were blindsided by the move and left without an opportunity to post farewell messages to others in the community. Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing Apple last week announced that more than 100,000 apps have been optimized for the iPhone Duo, delivering full compatibility with the device's inner and outer displays. Despite the volume of apps that have been updated, a number of high-profile apps have yet to be optimized, but more and more are being updated each day. The new form factor of the iPhone Duo opens up new possibilities for app functionality and layouts, and we've shared several rounds of fun new apps, innovative games and utilities, and more. Hands-On With Apple's New OLED Touchscreen MacBook Pro, HomeView Smart Home Hub, and Apple TV Apple's long-rumored MacBook Pro with PROLED XDR Display is now in the hands of customers, and we've shared our initial impressions of Apple's first touchscreen Mac. The touchscreen functionality arrives as part of a new display based on OLED technology, and the machine is significantly lighter than previous models while also delivering a number of other improvements. And yes, the long-lost lighted Apple logo on the lid has made a return! In addition to the new MacBook Pro, we've also gone hands on with the just-launched HomeView smart home hub and the fourth-generation Apple TV 4K box. Apple Store Subscription Sign-Up Controversy Exposed In a series of YouTube videos shared over the past few weeks, electronics technician and consumer rights advocate Louis Rossmann has exposed a controversy in which some Apple Store employees have allegedly signed up customers for auto-renewing subscription trials for Apple One and other services without their informed consent. Apple has historically tracked the "services attach rate" for retail employees, leading some to feel pressure to push the limits on signing customers up for trials without getting clear permission. Apple has recently removed the attach rate metric for retail employees, though the company has said it is because the metric is less relevant for the holiday season when users are more often buying as gifts rather than for themselves, but the timing of the change is certainly convenient given the recent publicity. Apple Releases iOS 27.2.1 With Bug Fixes Apple this week released iOS 27.2.1 and related updates, delivering a number of security-related updates and other unspecified bug fixes. tvOS 27.2.1 also arrived on Friday, bringing Siri AI to 2nd- and 3rd-generation Apple TV 4K boxes. The releases come as much more substantial 27.3 updates remain early in beta testing ahead of public releases next month. MacRumors Newsletter Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view. So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!Tag: Top StoriesThis article, "Top Stories: Apple's New Software Approach, iPhone Duo-Optimized Apps, and More" first appeared on MacRumors.comDiscuss this article in our forums

17:23

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