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Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro‎

Apple today shared a short film to usher in the Chinese New Year, aka Lunar New Year, which begins February 17 and will be celebrated through March 3. "A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family," says Apple. "Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Year." The video was shot on the iPhone 17 Pro, and there is also behind-the-scenes footage.Related Roundup: iPhone 17 ProTag: Apple AdsBuyer's Guide: iPhone 17 Pro (Neutral)Related Forum: iPhoneThis article, "Apple Shares 2026 Chinese New Year Short Film Shot on iPhone 17 Pro" first appeared on MacRumors.comDiscuss this article in our forums

19:32
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Retail Accessories Apple Won't Sell You Now Available via New Site‎

A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments. Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in its global retail stores. They have never been made available through Apple's online store or physical retail locations. "AppleUnsold" surfaced this week as an Australia-based seller that has begun offering ‌Apple Store‌ display hardware for sale through both an independent website and an eBay storefront. From company's website: AppleUnsold exists because too many people were asking the same question: "Where can I buy that?" The store display stands, retail accessories, Genius Bar tools and employee gear, and until now, the answer was always the same: you can't. Despite large demand, Apple simply won't sell them. That's where we come in. Display models, store exclusives and Apple-only equipment are exactly what we specialise in. We give you access to products you simply can't find anywhere else. Every item is genuine Apple, carefully inspected and graded before listing. Items currently offered or previously listed for sale include iPhone ‌MagSafe‌ demo chargers, Apple Watch charging docks, AirPods Max display stands, Apple Pencil trays, iPad ring stands, and display trays designed for Apple Vision Pro. The catalog also extends beyond presentation hardware to include diagnostic cables and service-related accessories, such as Apple Watch restore docks and HomePod debugging cables, which are typically reserved for ‌Apple Store‌ back-of-house use or authorized service environments. AppleUnsold says on its website that all items are genuine Apple products and that inventory consists of both new and used hardware. The company also notes that supply is limited and dependent on availability, with many items frequently selling out. The seller originally operated exclusively through eBay and continues to maintain a presence there alongside its standalone storefront. The AppleUnsold eBay account shows a 100% positive feedback rating based on a limited number of completed transactions. Customer feedback on specific listings includes confirmations that purchased items appear to be authentic Apple hardware. Apple's retail fixtures and internal tools are not authorized for consumer resale, and the company treats such hardware as proprietary retail property. Historically, Apple has taken action to restrict unauthorized sales of internal-use products, and it is not clear where AppleUnsold is sourcing stock from or how its business model works. Tag: RetailThis article, "Retail Accessories Apple Won't Sell You Now Available via New Site" first appeared on MacRumors.comDiscuss this article in our forums

19:32
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You Can Now Follow Apple Creator Studio on Instagram‎

Apple Creator Studio now has an official Instagram account, as spotted by Scott Buscemi. Apple Creator Studio is a new subscription bundle that provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage on the Mac and/or iPad, with U.S. pricing set at $12.99 per month or $129 per year. A subscription also unlocks "intelligent features" and "premium content" in apps like Numbers, Pages, and Keynote, plus the Freeform app later this year. If you are interested in Apple's creative apps, you may wish to follow the account, which will presumably share tips and tricks and more.Tags: Apple Creator Studio, InstagramThis article, "You Can Now Follow Apple Creator Studio on Instagram" first appeared on MacRumors.comDiscuss this article in our forums

19:32
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The MacRumors Show: Apple Launches AirTag 2 and Creator Studio‎

On this week's episode of The MacRumors Show, we discuss Apple's newly launched AirTag 2 and Apple Creator Studio. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, Apple announced the second-generation ‌AirTag‌, marking the first major update to its item tracker since the product's introduction in 2021, with improvements focused on tracking range, audio output, and device support rather than changes to its physical design. The new ‌AirTag‌ uses a second-generation Ultra Wideband chip that extends Precision Finding range by up to 50%, adds support for Precision Finding on compatible Apple Watch models for the first time, and includes an upgraded Bluetooth specification designed to improve general tracking range. Apple also says the built-in speaker is up to 50% louder, making it easier to locate items in noisy environments. AirTag 1 vs. AirTag 2 Buyer's Guide: All 15+ Differences Compared Externally, the ‌AirTag‌ remains visually similar to the original and continues to use a replaceable CR2032 coin battery with more than a year of battery life, while Apple has made a significant number of internal changes. The second-generation ‌AirTag‌ is priced the same as before at $29 for a single unit or $99 for a four-pack, is compatible with existing ‌AirTag‌ accessories, and requires devices running iOS 26.2.1 or later. Apple also launched Creator Studio, a new all-in-one subscription aimed at content creators. For $12.99 per month, or $129 per year, Creator Studio provides access to Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage, consolidating tools for video editing, music production, image editing, and live performance. The bundle replaces Apple's long-standing one-time purchase model for these apps with a subscription approach, while keeping standalone versions available for users who do not want access to the full package. Beyond bundling existing apps, Creator Studio introduces a set of AI-powered features that are exclusive to subscribers. These include transcript and visual search in Final Cut Pro, enhanced beat detection and new dynamic titles, AI-assisted session players and harmonic analysis in Logic Pro, and new design and warp tools in Pixelmator Pro, which is now available on iPad for the first time. The subscription also unlocks premium AI features in Apple's free productivity apps, including Keynote, Pages, and Numbers, with Freeform support coming later. Creator Studio is available now via the App Store, with a one-month free trial for all users and a three-month trial for customers who purchase a qualifying new Mac or ‌iPad‌. The subscription supports Family Sharing for up to six people, and features discounted pricing for students and educators. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. Subscribe to The MacRumors Show YouTube channel! You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player. If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about Apple's plan to turn Siri into a chatbot with iOS 27, alongside plans for new hardware such as an AI pin. Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie. ‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.Tag: The MacRumors ShowThis article, "The MacRumors Show: Apple Launches AirTag 2 and Creator Studio" first appeared on MacRumors.comDiscuss this article in our forums

19:32
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Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99‎

Apple's AirPods Pro 3 returned to their all-time low price of $199.00 this week on Amazon, accompanied by other solid discounts like $60 off AirPods 4 with Active Noise Cancellation, $29 off AirTag 4-Pack, and a few deals across Anker and Nomad charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AirPods What's the deal? Take up to $60 off AirPods 4 and AirPods Pro 3 Where can I get it? Amazon Where can I find the original deal? Right here $50 OFFAirPods Pro 3 for $199.00 $60 OFFAirPods 4 (ANC) for $119.00 Amazon brought back a few low prices on multiple AirPods models this week, including the AirPods Pro 3 for $199.00 and the AirPods Pro with Active Noise Cancellation for $119.00. In regards to the AirPods Pro 3, this is a match of the all-time low price on this model. AirTag What's the deal? Take $29 off AirTag 4-Pack Where can I get it? Amazon Where can I find the original deal? Right here $29 OFFAirTag 4-Pack for $69.99 Apple unveiled the second generation AirTag this week, but if you want the best discount on the product you'll do best looking at the first generation model on Amazon. The retailer has the AirTag 4-Pack for $69.99 right now, down from $99.00. Anker What's the deal? Save on Anker accessories Where can I get it? Amazon Where can I find the original deal? Right here $50 OFFAnker Charging Cube for $99.98 $79 OFFAnker Power Station + Lantern for $169.99 Amazon introduced a few notable discounts on multiple Anker accessories this week, with popular products like the MagSafe-compatible Charging Cube ($50 off) and Power Station with Retractable Lantern ($79 off) on sale at low prices. You can find even more accessories on sale in our original post. Nomad What's the deal? Take up to 49% off Nomad accessories Where can I get it? Nomad Where can I find the original deal? Right here UP TO 49% OFFNomad Overstock Sale On the heels of the launch of its newest Stratos Band for Apple Watch with an icy blue glow color, Nomad this week introduced an overstock sale, with major discounts across a few different product categories. This includes iPhone 17 cases, MagSafe-compatible charging stations, iPad folios, and much more. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "Best Apple Deals of the Week: AirPods Pro 3 Return to $199 Record Low Price, Plus AirTag 4-Pack at $69.99" first appeared on MacRumors.comDiscuss this article in our forums

18:01
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MacRumors

Will the iPhone Air 2 Launch This Year? The Latest Report Says No‎

A second-generation iPhone Air is "not expected this year," according to a Nikkei Asia report today that cites people familiar with Apple's supply chain. The report said Apple plans to release an iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone later this year, followed by the base model iPhone 18 in the first half of next year. The report said Apple does have a revamped iPhone Air in the pipeline, but the publication does not expect it to launch until at least 2027. While one leaker on the Chinese social media platform Weibo has insisted that the iPhone Air will receive a spec bump this year, most reports from sources such as Bloomberg and The Information have pointed to an early 2027 launch. Last year, The Information reported that Apple was aiming to add a second rear camera to the next iPhone Air. That report added that the next iPhone Air could weigh less, have a larger battery capacity, and gain a vapor chamber cooling system like the iPhone 17 Pro models have. And Bloomberg expects the device to have a 2nm chip. While several reports indicated that the iPhone Air has been in low demand, the extreme popularity of the iPhone 17 base model and the iPhone 17 Pro models led iPhone revenue to a new all-time high last quarter, according to Apple.Related Roundup: iPhone AirTag: NikkeiBuyer's Guide: iPhone Air (Buy Now)This article, "Will the iPhone Air 2 Launch This Year? The Latest Report Says No" first appeared on MacRumors.comDiscuss this article in our forums

18:01
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Apple Explains How Gemini-Powered Siri Will Work‎

Apple CEO Tim Cook yesterday reiterated the structure of its partnership with Google to use Gemini AI models for the next generation version of Siri. During the company's Q1 2026 earnings call yesterday, Apple CEO ‌Tim Cook‌ and CFO Kevan Parekh were asked several questions about Apple Intelligence and the company's recently announced deal with Google to power the personalized version of ‌Siri‌ using Gemini. We basically determined that Google's AI technology would provide the most capable foundation for AFM (Apple Foundation Models), and we believe that we can unlock a lot of experiences and innovate in a key way due to the collaboration. We'll continue to run on the device and run in Private Cloud Compute and maintain our industry-leading privacy standards in doing so. In terms of the arrangement with Google, we're not releasing the details of that. That description closely matches language from Apple and Google's earlier joint announcement, which said that ‌Apple Intelligence‌ would continue to operate on Apple hardware and Private Cloud Compute. Cook also addressed Apple's own artificial intelligence development efforts, noting that the company continues to build its own technology alongside the Gemini partnership, but clarified that those efforts do not replace Google's role in the personalized ‌Siri‌ system. You should think of it as a collaboration. And we'll obviously independently continue to do some of our own stuff, but you should think of what is going to power the personalized version of Siri as a collaboration with Google. When asked about monetization and return on investment, Cook framed ‌Apple Intelligence‌ as a feature integrated across Apple's platforms rather than a discrete revenue driver. We're bringing intelligence to more of what people love and we're integrating it across the operating system in a personal and private way, and I think that by doing so, it creates great value, and that opens up a range of opportunities across our products and services. And we're very happy with the collaboration with Google as well, I should add. Neither Cook nor Parekh disclosed how many users currently have access to ‌Apple Intelligence‌ features or whether those capabilities are driving hardware upgrades. Apple previously acknowledged that ‌Apple Intelligence‌ is limited to devices with sufficient memory and processing capacity, which constrains availability somewhat.Tags: Apple Intelligence, Gemini, Siri, Tim CookThis article, "Apple Explains How Gemini-Powered Siri Will Work" first appeared on MacRumors.comDiscuss this article in our forums

18:01
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Apple Teases 'Innovations That Have Never Been Seen Before' This Year‎

Apple CEO Tim Cook believes that his company will have opportunities to deliver "innovations that have never been seen before" this year. "As I said at the beginning of my remarks, this was, in so many ways, a remarkable quarter for Apple, and we're excited for all the opportunities we'll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way," said Cook, on an earnings call on Thursday. Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever. Only time will tell if Apple actually delivers. Will the foldable iPhone have any breakthrough features, such as a rumored crease-free screen? Will the more personalized version of Siri go above and beyond the likes of ChatGPT in any ways? Will the long-rumored Apple smart glasses do anything unique compared to the Meta Ray-Bans? Will the rumored Apple smart home hub, security camera, and Face ID video doorbell give companies like Google and Ring a run for their money? These are some of 2026's burning questions, and we look forward to seeing what Apple has in store throughout what should be quite a busy year.Tag: Tim CookThis article, "Apple Teases 'Innovations That Have Never Been Seen Before' This Year" first appeared on MacRumors.comDiscuss this article in our forums

16:30
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Google Maps Now Lets You Chat With Gemini AI While Walking or Biking‎

Google Maps now lets you talk to Gemini while following walking or cycling directions. The latest update is an extension to the AI chatbot's existing conversational navigation feature in driving mode that rolled out in November. You can now ask Gemini hands-free questions without leaving the navigation screen. While walking, for example, you can ask things like "Tell me more about this neighborhood" or "Are there cafes with a bathroom along my route?" Cyclists can also check their ETA without taking their hands off the handlebars. The embedded video below gives you an idea of how Gemini already works during driving navigation. Google says the feature addresses the practical problem of typing while moving, which is awkward at best and dangerous at worst. The Gemini integration also supports follow-up questions, so you could, for example, ask for a budget-friendly restaurant with vegan options, then follow up with questions about parking. Beyond discovery queries, users can also issue navigation commands like "Add stop," "Show alternative routes," or "Mute guidance." You can also ask practical questions such as "What's my next turn?" or "What's the weather like at my destination?" To activate Gemini during navigation, tap the Gemini icon in the top-right corner or use the "Hey Google" invocation. The feature is available now worldwide on iOS wherever Gemini is supported, with Android availability rolling out gradually.Tag: Google MapsThis article, "Google Maps Now Lets You Chat With Gemini AI While Walking or Biking" first appeared on MacRumors.comDiscuss this article in our forums

16:30
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Apple Ends iPhone Upgrade Program in the UK‎

Apple has discontinued the iPhone Upgrade Program in the United Kingdom, moving to a more traditional financing system. The change appears to be related to Apple ending its partnership with Barclays bank, which supported the ‌iPhone‌ Upgrade Program in the UK. The iPhone Upgrade Program webpage in the country now says: The iPhone Upgrade Program is coming to an end, but we think you'll love what's next. You don't need to do anything right now, just keep making your remaining payments. When it's time for your next iPhone, the Flexible Finance Account will offer you a new, more flexible way to upgrade. The ‌iPhone‌ Upgrade Program allows customers to get a new ‌iPhone‌ annually with AppleCare+ included for a monthly fee. It essentially provides a 0% APR, 20 or 24-month loan, usually with an upfront payment. After 11-12 payments, users can upgrade to the latest model, provided they trade in their current device in good condition. To replace the program in the UK, Apple has debuted a new "Flexible Finance Account" in partnership with Creation. The Flexible Finance Account provided by Creation is a line of credit that lets you spread the cost of your next Apple device, and it's available exclusively at the Apple Store. The good news is, it gives you even more options when it's time for the latest iPhone. Whether applying in-store or online, choose a plan that works for you and get ready to upgrade. When a new ‌iPhone‌ is released, users can trade in their old device, and use the credit to pay off their associated plan. Creation and PayPal Credit now fully replace Barclays for general Apple device financing in the UK. The ‌iPhone‌ Upgrade Program continues to be available in other countries. Tags: Barclays Bank, iPhone Upgrade Program, United KingdomThis article, "Apple Ends iPhone Upgrade Program in the UK" first appeared on MacRumors.comDiscuss this article in our forums

16:30
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