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Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio‎

Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information. Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The Information says that the AI-driven boom in ‌Mac Studio‌ and ‌Mac mini‌ sales is behind the early launch. Apple noticeably promoted the ability to link multiple Mac Studios together into a single, more capable system for running large frontier AI models, a feature aimed at business and developer customers rather than everyday consumers. Apple highlighted the ‌Mac mini‌ and ‌Mac Studio‌'s shift toward business buyers in June, with a "Business at the Park" event involving executives from major companies Ford, Disney, and Anthropic. The ‌Mac mini‌ was said to be the "darling" of the event. Even so, enterprise's rush toward powerful desktop Macs more broadly took Apple by surprise. The company reportedly did not possess an engineering team dedicated to business customers or staff focused on developer relations, and lacked an enterprise AI strategy. Businesses that approached Apple asking to buy access to the company's Private Cloud Compute infrastructure were reportedly turned down. Apple is instead leaning on partners such as WebAI and Mount Thor, which provide AI tools and execution environments built on Apple hardware. A surge in demand for Mac hardware to run AI models has coincided with the global memory shortage, leaving many ‌Mac mini‌ and ‌Mac Studio‌ configurations out of stock for months. Some enterprise customers are reportedly turning to other hardware such as Nvidia's DGX Spark, a compact AI desktop launched late last year in a form factor similar to the ‌Mac mini‌'s, as Apple's own high end configurations remain difficult to get hold of. Related Roundups: Mac Studio, Mac miniTag: The InformationBuyer's Guide: Mac Studio (Buy Now), Mac Mini (Buy Now)Related Forums: Mac Studio, Mac miniThis article, "Apple Caught Off Guard by AI Demand for Mac Mini and Mac Studio" first appeared on MacRumors.comDiscuss this article in our forums

19:05

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New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed‎

Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. Gurman does expect a ceramic case option to return for the Apple Watch Series 12. Today, he revealed that Apple has tested both white and dark gray ceramic case options, like those offered for the highest-end Apple Watch Series 3 in 2017. Another sketchy rumor claimed that the Series 12 would have a band with an embedded health sensor, but Gurman did not mention that. Instead, he expects more ordinary changes, including faster performance and improvements to health and fitness tracking. The Series 11 and Ultra 3 both have the same S10 chip that was used in the Series 10 and Ultra 2, so the S11 chip or newer should provide the first Apple Watch performance improvements in multiple years. One new feature in testing allows the heart-rate sensor on the Apple Watch to continuously collect data throughout the day, he said. In his newsletter, he added that Apple is also working on revamping its Health and Fitness apps to show more wellness-related metrics "in a similar fashion to increasingly popular app offerings from Whoop and Oura." An Apple Watch SE 4 is not expected this year. A "big redesign" is in the works for the Apple Watch, but he said they are unlikely to arrive for another year or two. Even further ahead, he previously said that Apple continues to develop a blood sugar detection feature with a goal of releasing it by 2030.Related Roundups: Apple Watch 11, Apple Watch Ultra 3Tag: Mark GurmanBuyer's Guide: Apple Watch (Don't Buy), Apple Watch Ultra (Don't Buy)Related Forum: Apple WatchThis article, "New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed" first appeared on MacRumors.comDiscuss this article in our forums

17:57

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Apple Pencil for iPhone Ultra Was Tested‎

Apple has internally prototyped, tested, and considered launching an Apple Pencil for the upcoming foldable iPhone, according to Bloomberg's Mark Gurman. However, he said it is unlikely that the accessory will be released. In his Power On newsletter today, Gurman said the Apple Pencil tested for the foldable iPhone is stubbier than the versions for iPads. He said the Apple Pencil for the foldable iPhone was designed to magnetically attach and charge on the side of the device. Steve Jobs famously mocked smartphone styluses when he unveiled the original iPhone in 2007. Apple is expected to unveil the foldable iPhone during its September 9 event, and it has been rumored that the device will be named iPhone Ultra.Tags: Apple Pencil, iPhone Ultra, Mark GurmanRelated Forum: iPad AccessoriesThis article, "Apple Pencil for iPhone Ultra Was Tested" first appeared on MacRumors.comDiscuss this article in our forums

17:57

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