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MacRumors

Where Did All the iPhone Duos Go? Mostly to Apple's Stores‎

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman. Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line. Flagship stores were said to have held up to around 250 units, and Fifth Avenue was stocked unusually heavily because Apple executives attended the launch. The inventory split helps explain why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a new phone. At the time, Apple described demand as "nothing short of extraordinary" and said it was working to satisfy demand "as quickly as possible," so there's a good chance that, even if a delivery estimate for your order is way out in the future, it could improve over time. Where to Buy iPhone Duo: Stores, Pickup, and Wait Times Just Got an iPhone Duo? Try These Features First ‌iPhone Duo‌ starts at $1,999 for 256GB, with 512GB at $2,199, 1TB at $2,599, and 2TB at $3,199 on Apple's U.S. store. In the UK, the same storage tiers run £1,999, £2,199, £2,599, and £3,199 on Apple's UK store.Related Roundup: iPhone DuoTag: Mark GurmanBuyer's Guide: iPhone Duo (Buy Now)Related Forum: iPhoneThis article, "Where Did All the iPhone Duos Go? Mostly to Apple's Stores" first appeared on MacRumors.comDiscuss this article in our forums

12:21
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MacRumors

Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027‎

Apple's new OLED touchscreen MacBook Pro could ship between 1.2 million and 1.5 million units in 2027, according to a new forecast from market intelligence firm TrendForce. Announced on Wednesday, the new MacBook Pro is the first to feature a tandem OLED touchscreen, with pricing starting at $2,899 for the 14-inch model and $3,399 for the 16-inch model. Pre-orders are available now, with a launch coming on Friday, November 6. Given that Apple is selling the OLED models alongside its existing mini-LED MacBook Pro lineup, TrendForce says that the premium starting price could temper near-term replacement demand. Even so, the firm expects Apple's arrival in the OLED laptop market to accelerate the market landscape more broadly. Up until now, it has been driven mainly by Windows brands such as Lenovo, HP, and ASUS. The overall laptop market has been contracting for two consecutive years, but TrendForce forecasts OLED laptop shipments will grow nearly 40% year-over-year in 2026, followed by another increase of more than 40% in 2027, with brands increasingly prioritizing OLED models in their product roadmaps. Samsung Display is currently the exclusive panel supplier for the new MacBook Pro. The company has designated Phase 1 of its G8.6 A6 production line at its Asan campus in South Korea as a dedicated facility for Apple, and the MacBook Pro is the first product to enter mass production on Samsung Display's G8.6 fine metal mask (FMM) OLED line. The display's tandem OLED architecture and 254 PPI pixel density impose exceptionally demanding production requirements, particularly in material costs and manufacturing yields, notes TrendForce. Meanwhile, rival panel makers are conducting qualification programs, but TrendForce believes the cost of meeting Apple's specifications and Samsung Display's established position present considerable barriers to entry. LG Display, BOE, and TCL CSOT are instead said to be directing their efforts toward the supply chain for the OLED MacBook Air, which isn't expected to debut until at least 2028.Related Roundup: MacBook ProTag: TrendForceBuyer's Guide: MacBook Pro (Buy Now)Related Forum: MacBook ProThis article, "Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027" first appeared on MacRumors.comDiscuss this article in our forums

12:21
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