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MacRumors

iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows‎

iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026. CIRP's latest quarterly survey found that just 12% of new iPhone buyers in the March quarter had come over from an Android phone, with the remaining 1% arriving from a feature phone, a different smartphone platform, or buying a smartphone for the first time. That puts loyalty three percentage points above the same quarter a year earlier, when 14% of buyers switched from Android and the overall loyalty figure sat at 84%. The firm has been tracking this movement for years by asking iPhone buyers what device they owned right before their purchase, among other questions about how they shop. Across the periods it measured recently, the share of buyers coming from Android has held in a fairly narrow 11% to 15% band, a much smaller pool of switchers than in the iPhone's early years, when Apple was still expanding beyond AT&T to other U.S. carriers and picking up large numbers of new users in the process. The trend held steady in early 2024 too, when 13% of buyers arrived from Android and loyalty came in at 85%. CIRP's numbers suggest the bulk of smartphone owners settled on a platform long ago, and only a small slice change sides each year. This is a pattern other recent surveys have pointed to as well, even if their methodology and figures differ from CIRP's. Apple will roll out Siri AI, its overhauled AI assistant, in iOS 27 later this year, which could help retain existing iPhone owners. Attracting Android converts is a separate challenge, though Apple's upcoming foldable iPhone will introduce a new form factor that may appeal to some existing Android foldable owners.Tags: Android, CIRPThis article, "iPhone Loyalty Rate Climbs to 87% as Switching to Android Slows" first appeared on MacRumors.comDiscuss this article in our forums

19:04
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MacRumors

The MacRumors Show: iPhone XX? Next Year's Major Upgrades Will Change Everything‎

This week's episode of The MacRumors Show looks ahead to the 20th anniversary iPhone, the radically redesigned model that Apple is expected to launch in 2027. Subscribe to The MacRumors Show YouTube channel for more videos Apple's plans for the device's name remain unclear. The company skipped "iPhone 9" and moved straight to the iPhone X for the device's 10th anniversary in 2017, and it is widely expected to skip "iPhone 19" in the same way. Rumors have referred to the 2027 models as both the "iPhone 20" and the "iPhone XX" as placeholder names, and it is still possible that they will sit above the iPhone 18 Pro and 18 Pro Max as a separate, higher-tier directly, even though they are more likely to replace them as usual. Apple has reset iPhone branding before with the iPhone Air, whose successor is expected to be the iPhone Air 2. The 2027 iPhone is rumored to be the biggest redesign since the iPhone X. Apple is reportedly aiming for a near bezel-less design with curved glass that wraps around all four edges and a return to a glass back, in line with the single slab of glass that former design chief Jony Ive long described as a goal. The frame is said to be a thin polished band, potentially in a material other than the aluminum used on Apple's straight-edged models, with the display curving onto the sides rather than following one consistent curve. Displays that curve down the sides can be prone to accidental touches, an issue seen on earlier Android handsets with waterfall edges, though Apple is expected to engineer the device to work with a case. The extent of the curvature, and how far the display appears to refract at the edges, is not yet clear. Apple reportedly wants a front with no cutouts, but some of the under-display technology is unlikely to be ready in time, meaning some form of front-facing cutout is expected to persist. Current reporting points to a gradually shrinking Dynamic Island, Face ID components moving beneath the panel, and an under-display camera arriving last, since image quality still degrades when a lens sits behind the display. Apple is also rumored to be revisiting solid-state haptic buttons, reviving the "Project Bongo" effort that reached prototype hardware years ago before being shelved. Reports have cited several potential motivations, including a cleaner frame with no moving parts, a reduction in the mechanical button failures that account for many AppleCare repairs, and additional internal space for a larger battery or additional haptic engine. Apple is reported to be developing a custom image sensor that would replace the Sony sensors currently used across the iPhone lineup, following the company's move to bring its silicon, modem, Wi-Fi, and Bluetooth chips in-house. The rear camera plateau is likely to remain, owing to the space required by the folded optics used for the telephoto lens. The anniversary models are expected to share a second-generation 2-nanometer A21 chip, along with efficiency gains and a newer Apple modem. A 6,000mAh battery has appeared in some rumors, though it is unclear whether that figure is based on supply chain information. Reverse wireless charging appeared in the same report and would let the iPhone top up accessories such as AirPods or an Apple Watch. The underlying hardware is already present, since iPhones can charge a MagSafe battery pack through their wireless coil, but Apple has never enabled the capability for other devices, a feature Samsung has offered on its phones for several years. Its viability on the anniversary model may depend on the larger battery and efficiency gains rumored for the device, given how much charge reverse wireless charging draws from the handset itself. This year's ‌iPhone 18 Pro‌ models are rumored to be a more modest update, with the larger redesign reserved for the 20th anniversary model. It is expected to arrive in the fall of 2027, following the iPhone 18, iPhone 18e, and ‌iPhone Air‌ 2 in the spring. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. Subscribe to The MacRumors Show YouTube channel! You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player. If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the future of Apple's increasingly tangled high-end MacBook lineup, including the entry-level MacBook Pro and the rumored "MacBook Ultra." Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie. ‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.Tag: The MacRumors ShowThis article, "The MacRumors Show: iPhone XX? Next Year's Major Upgrades Will Change Everything" first appeared on MacRumors.comDiscuss this article in our forums

18:30
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MacRumors

How to Install macOS 27 Golden Gate Public Beta‎

Apple has made the first macOS 27 Golden Gate public beta available for testing before the new Mac operating system's official release in the fall. Keep reading to learn whether you should install it on your Mac, and if so, how to go about it. Getting access to the macOS Golden Gate public beta is simple, and can be done by enrolling your Mac in Apple's free Apple Beta Software Program. The steps you need to complete to install the software on your Mac are provided towards the end of this article, but before you jump ahead, here are a few things worth considering. Should I Install macOS Golden Gate Public Beta? With macOS Golden Gate, Apple includes the same Siri AI features as iOS 27 and iPadOS 27, accessed through Spotlight with the Command + Space keyboard shortcut. Siri can search the web, find information in your photos, emails, and messages, answer questions about what's on your screen with Visual Intelligence, and complete actions within and across apps. A dedicated Siri app also supports ongoing conversations. Apple has also refined the Liquid Glass design introduced last year. A new transparency slider lets you adjust the overall system effect, while updated opacity improves readability by better diffusing complex content. Additional interface refinements also add depth and separation, making it easier to identify the active window. There are a lot more improvements beyond the above, so the availability of the public beta will no doubt generate a lot of interest among Mac users. But before you commit, bear in mind that Apple does not recommend installing macOS beta updates on your main Mac. However stable you may have heard it is anecdotally, this is beta software, which means there are almost certainly bugs and issues that can prevent certain software from working properly or cause other problems with the system. Indeed, one of the reasons that Apple releases the beta early is so that users can feed back problems and help Apple debug them. If you have a spare Mac hanging around, by all means use that, otherwise consider holding off until the general release in the fall. Is My Mac Supported? The update confirms the end of Intel Mac support. Apple said last year that macOS Tahoe would be the final release to run on pre-Apple silicon machines, and macOS 27 makes that official – you'll need an Apple silicon Mac to install it. Here are the Macs compatible with macOS Golden Gate: MacBook Neo (2026) MacBook Air with Apple silicon (2020 and later) MacBook Pro with Apple silicon (2020 and later) iMac with Apple silicon (2021 and later) Mac mini with Apple silicon (2020 and later) Mac Studio with Apple silicon (2022 and later) Mac Pro with Apple silicon (2023 and later) Four models that ran macOS Tahoe didn't make the cut this year. They include the MacBook Pro (16-inch, 2019), the MacBook Pro (13-inch, 2020, Four Thunderbolt 3 ports), the iMac (2020), and the Mac Pro (2019). Don't Forget to Back Up Your Mac Be sure to back up your Mac using Time Machine before installing the software using the method, otherwise you won't be able to revert back to the previous version of macOS if things go wrong. How to Install macOS Golden Gate Public Beta Head over to Apple's Beta Software Program website and sign up using your Apple Account credentials, then agree to the terms and conditions if required. Next, open System Settings on your Mac and select General ➝ Software Update. Look for "Beta Updates" and click the info (i) symbol next to it. Choose macOS 27 Golden Gate Public Beta from the dropdown list. Click Upgrade Now to begin the update process to macOS 27. That's all you need to do. The installation process will complete just like a standard macOS update, so sit back and let the installation finish, after which your Mac will boot directly into the macOS Golden Gate beta.This article, "How to Install macOS 27 Golden Gate Public Beta" first appeared on MacRumors.comDiscuss this article in our forums

18:14
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MacRumors

Apple's 2026 Back to School Offer Goes Live in the US: Up to $150 Gift Card With Mac or iPad‎

Apple's annual Back to School promotion is now live in the United States, Canada, and Mexico, following earlier rollouts in Asia. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad. Apple is offering a $150 gift card with any new MacBook Pro, and a $100 gift card with any new MacBook Air, iPad Pro, and iPad Air. The gift card can be used towards purchases of Apple products and accessories, App Store apps, subscriptions to services like Apple Music, iCloud+ storage, and more. The MacBook Neo is not an eligible product. Neither are the iPad mini, entry-level iPad, or any desktop Macs. The promotion runs through August 27, 2026, in the U.S., according to Apple's

18:03
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MacRumors

Apple and Google Hit With Demand to Pull AI 'Nudify' Apps‎

A San Francisco City Attorney has sent cease-and-desist letters to Apple and Google demanding the removal of 13 AI "face-swap" apps that can generate nonconsensual nude images, according to WIRED. The letters, sent on Thursday, target eight apps on the App Store and five on the Play Store that market themselves as face-swapping tools but are used to "undress" photos of real people. The attorney's office wants both companies to cut ties with the developers and stop taking a cut of in-app payments, arguing they are effectively "aiding and abetting" the sale of explicit deepfake images. The attorney called the practice "illegal, harmful, and completely unacceptable" and believes Apple and Google have collected millions in fees from the apps. Both companies have developer rules against pornography and have removed batches of nudify apps in the past after being flagged by researchers. A Google spokesperson told WIRED that the company has deleted "hundreds" of apps with nudifying features for policy violations, including the five named in the letters. In June, it emerged that Apple had already tightened its ‌App Store‌ guideline language on developer responsibility for pornographic content.Tags: Google, WiredThis article, "Apple and Google Hit With Demand to Pull AI 'Nudify' Apps" first appeared on MacRumors.comDiscuss this article in our forums

18:01
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1Password for Claude Lets AI Log In Without Seeing Your Passwords‎

Popular password management app 1Password today added Claude support, which means AI service Claude can access credentials stored in 1Password for completing browser tasks. With the integration, Claude can use 1Password logins and one-time codes without the actual password being exposed to Claude. Passwords never reach Claude's context, memory, or Anthropic's systems. When Claude wants to sign in to a website, 1Password shows the user which credential Claude wants access to and why. After the user approves the request, 1Password adds the credential directly to the page. Access is limited to the current task and ends when the task has been completed. The 1Password team says that after a password is autofilled, the app checks to make sure secrets were not exposed on the page. Credit cards and identities in 1Password are not supported at the current time, so Claude's access is limited to logins and one-time codes. The 1Password browser extension is also being updated with Agentic Mode, which gives users control over browser-based AI agents. When an AI agent takes over, the 1Password extension locks down so passwords are not exposed. The password interface is hidden, and the agent can use logins and one-time codes only when the user gives approval. Agentic Mode works to protect passwords from AI agents even if the integration is not set up. 1Password for Claude is available for Mac, and 1Password business, family, and individual plan subscribers can use it. A Pro, Max, Team, or Enterprise Claude plan is required. 1Password has a help document with detailed information on how to set it up. Claude can use 1Password logins across sites where Claude in Chrome can complete actions. The 1Password desktop app and browser extension are required, as are the Claude desktop app and the Claude in Chrome browser extension.Tags: 1Password, AnthropicThis article, "1Password for Claude Lets AI Log In Without Seeing Your Passwords" first appeared on MacRumors.comDiscuss this article in our forums

17:42
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MacRumors

Apple Sued Over Reported 'Hide My Email' Flaw‎

Apple this week was sued over a reported "Hide My Email" flaw that could expose a user's real email address. The proposed class action lawsuit alleges that Apple violated California's false advertising law and other consumer protection statutes by knowingly offering a feature that does not work as advertised. A security researcher disclosed the apparent "Hide My Email" vulnerability to Apple in June 2025, but there are no known instances of it being exploited, as the steps involved have not been shared with the public as a precaution.Tag: Apple LawsuitsThis article, "Apple Sued Over Reported 'Hide My Email' Flaw" first appeared on MacRumors.comDiscuss this article in our forums

17:17
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MacRumors

Apple Watch Series 11 Drops to $299, MacBook Pro Up to $500 Off in Latest Apple Deals‎

Some of the best Apple-related discounts this week include $100 off the Apple Watch Series 11, $150 off the M5 MacBook Air, and up to $500 off the 2026 MacBook Pro. You'll also find great deals on Anker accessories available on Amazon right now. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. MacBook Pro What's the deal? Take up to $500 off MacBook Pro Where can I get it? Amazon Where can I find the original deal? Right here $150 OFF14-inch M5 Pro MacBook Pro (24GB/1TB) for $2,349.00 $500 OFF16-inch M5 Max MacBook Pro (48GB/2TB) for $4,499.00 Amazon's prices on the 2026 MacBook Pro have now joined in on Apple's recent price hikes, meaning we're no longer tracking pre-hike markdowns on these devices. However, there are still notable sales to be found if you're shopping for a MacBook Pro this month, with up to $500 off new prices available right now on Amazon. Apple Watch Series 11 What's the deal? Take $100 off Apple Watch Series 11 Where can I get it? Amazon Where can I find the original deal? Right here $100 OFFApple Watch Series 11 (42mm GPS) for $299.00 $100 OFFApple Watch Series 11 (46mm GPS) for $329.00 Amazon this week has low prices on the Apple Watch Series 11, with $100 discounts across numerous models of the smartwatch. This sale includes a handful of 42mm and 46mm GPS aluminum models, but cellular devices are a bit more rare this time around. MacBook Air What's the deal? Take $150 off M5 MacBook Air Where can I get it? Amazon Where can I find the original deal? Right here $150 OFF13-inch M5 MacBook Air (24GB/1TB) for $1,649.00 Amazon is taking $150 off multiple models of the M5 MacBook Air, focused mainly on 13-inch models this time around. These are some of the lowest prices we've seen on the notebooks in the wake of Apple's price hikes last month. Anker What's the deal? Save on Anker accessories Where can I get it? Amazon Where can I find the original deal? Right here $50 OFFAnker Prime 3-in-1 Wireless Charging Station for $99.74 $60 OFFAnker SOLIX Power Station with Lantern for $189.99 Anker's popular Prime 3-in-1 Wireless Charging Station has dropped to $99.74 on Amazon, down from $149.99. This is one of Anker's newest accessories, and Amazon's sale today is a match of the all-time low price that we last tracked during Prime Day. There are plenty of other Anker accessories on sale this week, which you can find in our original post. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "Apple Watch Series 11 Drops to $299, MacBook Pro Up to $500 Off in Latest Apple Deals" first appeared on MacRumors.comDiscuss this article in our forums

16:32
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MacRumors

Apple's Chipmaker Pledges $100 Billion More for US Plants‎

Apple chip supplier TSMC has announced a $100 billion increase to its U.S. chip investment, bringing its total commitment to $265 billion. The increase was confirmed by the White House and the Department of Commerce alongside TSMC's second quarter earnings call. Commerce Secretary Howard Lutnick said the investment would "create tens of thousands of American jobs," while TSMC chairman and CEO C.C. Wei told CNBC the new fabrication plants would support "our leading U.S. customers," a group that reportedly includes Apple, alongside Nvidia and Broadcom. Apple CEO Tim Cook called Apple "TSMC Arizona's first and largest customer" when the company's third Arizona fab broke ground last year, and the company's first Arizona plant already produced some of Apple's A16 chips. TSMC has historically reserved its most advanced manufacturing processes for its home plants in Taiwan, meaning Arizona made chips have trailed several generations behind whatever Apple ships at any given time. TSMC has since committed to building its own advanced packaging facilities in the US as part of its broader investment plan, according to a regulatory filing. The new $100 billion is expected to fund up to four more plants, though the exact shape of the plan remains unsettled. The Department of Commerce says the total will reach 12 U.S. facilities, while an official told Bloomberg the eventual mix could be 10 fabrication plants and two packaging facilities, focused on 2 nanometer chips, TSMC's most advanced process commercially available today. That timing could hinge partly on how much U.S. capacity Apple itself ends up needing, since the company has been separately exploring Intel and Samsung as backup chipmakers to reduce its reliance on TSMC amid the ongoing global chip crunch. Apple is reported to have secured an exemption from a proposed 100% semiconductor tariff partly by pledging its own U.S. manufacturing investment and agreeing to buy chips from Intel.Tag: TSMCThis article, "Apple's Chipmaker Pledges $100 Billion More for US Plants" first appeared on MacRumors.comDiscuss this article in our forums

15:51
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MacRumors

iOS 27: Access the New iPhone Recovery Screen‎

Since iOS 26, a malfunctioning iPhone has been able to boot itself into Recovery Assistant, with no Mac or PC required. However, you could only get there if your device failed to start up and dropped into recovery on its own. In iOS 27, currently in beta, Apple has removed that limitation, and you can now manually boot into a Mac-style recovery screen whenever you like. The new recovery mode lets you troubleshoot, update, or erase your device without necessarily plugging it into anything. It can connect automatically to a known Wi-Fi network, and it shows your battery percentage in the corner of the screen. Here's how to access it. How to Boot Into Recovery Mode Accessing the recovery mode is similar to the equivalent mode on Apple silicon Macs, and it works the same way on iPads running iPadOS 27. Turn off your iPhone, then wait about a minute to ensure it has fully shut down. Press and hold the Side button. The Apple logo will appear as it normally does during startup – continue holding the button and you'll see "Continue holding for recovery...". Release the button when "Loading recovery options..." appears. Your iPhone will then boot into the new recovery screen instead of loading iOS. What the Recovery Options Do The recovery screen offers five options: Recovery Assistant: Automatically scans for software issues and attempts to fix them without requiring further input. Software Update: Installs the latest version of iOS available for your device, which can help if a failed update has left your iPhone stuck in a boot loop. Diagnostics Mode: Runs diagnostics to check for hardware and software issues, and can recommend repairs if needed. Erase All Content and Settings: Completely wipes your iPhone, just like the equivalent option in the Settings app. Recovery Mode: Puts your iPhone into the traditional recovery mode for restoring it with a Mac or PC, without requiring the usual button-press sequence. On newer iPhone models, there's also a sixth hidden option. While on the recovery screen, if you press and hold the Side button again, a popup menu will appear showing the option Nearby Device Recovery. This lets you restore your iPhone using another Apple device close by, similar to an existing recovery feature that debuted on iPhone 16 models. Exiting the Recovery Screen To leave recovery mode, tap the power button in the top-right corner of the screen and confirm that you want to restart. Alternatively, press and hold the physical Side button and choose Restart or Shut Down. You shouldn't need the new recovery screen often, but it's worth knowing the button sequence now in case a beta goes wrong or a failed update bricks your iPhone. iOS 27 is currently in public beta, so you can download and try it out now before it's released in the fall.Related Roundups: iOS 27, iPadOS 27This article, "iOS 27: Access the New iPhone Recovery Screen" first appeared on MacRumors.comDiscuss this article in our forums

15:51
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