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Report: OnePlus to Pull Out of US and Europe‎

OnePlus is exiting the U.S. and European smartphone markets as part of a broader restructuring at parent company Oppo, Bloomberg reports. OnePlus is a wholly-owned subsidiary of Oppo. The change could happen as early as this week, according to a person familiar with the matter who spoke to Bloomberg. Realme, another Oppo-owned mobile brand, will exit the China market as part of the same restructuring. Outside China, OnePlus' withdrawal is expected to expand to the rest of the world, including India, at some point in 2027. OnePlus built a loyal following among some Android enthusiasts in its early years for pairing solid performance and lightweight software with aggressive pricing that consistently undercut Apple and Samsung by hundreds of dollars, but its influence has waned considerably in recent years. Apple and Samsung continue to dominate the U.S. smartphone market, with Apple capturing a record 20% of the global smartphone market in the second quarter of 2026 as Samsung held the top spot at 22%, according to Omdia. OnePlus, meanwhile, trails far behind smaller contenders like Motorola and Google in the U.S. In China, Oppo trails market leaders Huawei and Apple, and the broader market is under strain from surging memory costs. IDC said this week that total smartphone shipments in China fell 4.3% year-over-year in the second quarter to roughly 66 million units, the fifth consecutive quarterly decline, with Apple and Huawei the only major vendors to grow. The slowdown is tied to the same memory chip shortage that has forced Apple to raise prices across much of its product lineup, with CEO Tim Cook calling the increases "unavoidable." Counterpoint Research said Chinese brands like Oppo face greater pressure than Apple and Samsung from the memory crunch, since thinner margins leave less room to absorb rising component costs, particularly in the entry-level segment where costs have jumped 20% to 30% since early 2025. OnePlus' most recent flagship, the OnePlus 15, launched globally on November 13, 2025, but OnePlus postponed the U.S. sale specifically because the FCC certification process was backed up due to the federal government shutdown, which had just ended the day before the launch.Tags: Bloomberg, Mark Gurman, OnePlusThis article, "Report: OnePlus to Pull Out of US and Europe" first appeared on MacRumors.comDiscuss this article in our forums

19:04
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Apple TV Announces Return of MLS Following the 2026 FIFA World Cup‎

Apple today announced that Major League Soccer is returning to the Apple TV streaming service tomorrow, July 16, with the regular season resuming as the 2026 FIFA World Cup wraps up. Apple TV subscribers in more than 100 countries can watch every MLS match. A separate subscription is no longer required.This article, "Apple TV Announces Return of MLS Following the 2026 FIFA World Cup" first appeared on MacRumors.comDiscuss this article in our forums

18:48
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Apple Reportedly Looking to Acquire AI Chip Companies‎

Apple is looking to acquire AI chip companies as part of an effort to reduce its dependence on Nvidia for demanding AI workloads, according to The Information. Apple currently handles some AI processing in its own data centers using its own chips, but relies on Nvidia hardware housed within Google Cloud for more demanding tasks, an arrangement that includes the Gemini model powering the overhauled version of Siri. Apple's own AI server chip, internally code-named Baltra, had been expected to ship this year but has been delayed, according to people said to be familiar with the project. Apple has historically limited its acquisitions to deals in the hundreds of millions of dollars and avoided large purchases, but that approach appears to be shifting. In January, Apple completed its acquisition of Q.ai, an Israeli company specializing in interpreting speech through facial micromovements, paying close to $2 billion, second only to the $3 billion Apple paid for Beats Electronics in 2014. Apple also signaled a change in financial strategy during its most recent quarterly earnings call, when CFO Kevan Parekh told analysts the company would no longer target "net cash neutral" status, a policy under which it had kept its cash reserves roughly in line with its total debt. Apple did not explain the reasoning behind the change, though the added flexibility could free up capital for larger acquisitions. Apple is already reportedly pursuing acquisitions of AI companies that could help shrink AI models for more efficient use on iPhone. It is also worth noting that Apple's own in-house chip design capabilities originated with an acquisition. In 2008, the company acquired PA Semi for $278 million, a deal that laid the foundation for the custom processors now used across many of its product lines. Impending leadership transitions could also bring a more aggressive approach to dealmaking, with hardware chief John Ternus set to succeed Tim Cook as CEO in September, and chip executive Johny Srouji being given expanded responsibility over all of Apple's hardware engineering, in addition to semiconductors. Apple's chip design team has traditionally focused on battery-powered mobile devices rather than the high-performance server chips required to compete with Nvidia, the dominant supplier of AI server hardware. That limitation became apparent during development of the revamped Siri, when engineers reportedly attempted to run Google's Gemini models on Apple's own server infrastructure but found that the chips, designed with Mac workloads in mind, could not handle a model of that scale. As a result, Apple was required to process portions of the new ‌Siri‌'s workload using Nvidia chips within Google's cloud infrastructure. Acquiring outside chip expertise would complement work already underway internally. Apple is currently developing a server chip based on the M5 Ultra chip, according to Bloomberg, while a future M7 Ultra chip is reportedly intended to substantially improve AI performance to a level that could begin to rival Nvidia's Blackwell chip. The M7 Ultra is expected to support up to 1.5TB of memory, roughly double the capacity of M5 Ultra, though Bloomberg added that a server chip based on M7 Ultra is unlikely to be ready before 2029. Acquisitions represent only one avenue Apple is pursuing to reduce its reliance on Nvidia. The Information first reported Apple's collaboration with Broadcom on an AI server chip in 2024, and Broadcom confirmed in a securities filing last week that the companies had extended that partnership through 2031.Tags: Apple Intelligence, Nvidia, The InformationThis article, "Apple Reportedly Looking to Acquire AI Chip Companies" first appeared on MacRumors.comDiscuss this article in our forums

18:48
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Apple Adds 36-Month Carrier Financing for Cellular iPads‎

Apple has introduced 36-month financing for cellular iPad purchases through AT&T and Verizon, adding to the 12-month option previously available via Apple Card. The new financing, first reported by 9to5Mac, replaces Apple Card Monthly Installments as the sole route to spreading out a cellular ‌iPad‌ purchase. That plan paid off the balance interest-free over 12 months; the new carrier options extend across Apple's full cellular ‌iPad‌ lineup, including the ‌iPad‌, iPad mini, iPad Air, and iPad Pro. Both carriers restrict eligibility to subscribers activating a new line of service, rather than those adding a cellular ‌iPad‌ to an existing plan. The principal distinction between the two options is term length. Extending repayment from 12 months to 36 months substantially reduces the monthly cost, although the total amount financed remains unchanged. The addition follows Apple's ‌iPad‌ price increases from late June, which affected the entire lineup. The extended financing term offers a way to offset the impact of those higher prices at checkout. The 11-inch ‌iPad Pro‌'s cellular configuration now starts at $1,399, up from $1,199 prior to the price increase, which amounts to $116.58 per month under the 12-month ‌Apple Card‌ plan. Financed through AT&T or Verizon instead, the same purchase costs approximately $38 per month over 36 months.Related Roundups: iPad, iPad Air , iPad Pro, iPad miniBuyer's Guide: iPad (Don't Buy), iPad Air (Buy Now), iPad Pro (Neutral), iPad Mini (Don't Buy)Related Forum: iPadThis article, "Apple Adds 36-Month Carrier Financing for Cellular iPads" first appeared on MacRumors.comDiscuss this article in our forums

17:46
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EU Drops Battery Removal Requirement for Apple Watch and AirPods‎

The European Commission yesterday adopted new exemptions to its Batteries Regulation that free the Apple Watch and AirPods from having to offer user-removable and replaceable batteries. The EU's Batteries Regulation generally requires consumer products sold in the region to let users swap out their own batteries, a push meant to keep devices in use longer and make it easier to recover materials for recycling. The Commission has now expanded its list of exempt product types to six additional categories, folding in wearables like smartwatches and fitness trackers. The reasoning largely mirrors why devices like electric toothbrushes were already exempt: Opening a compact, sealed enclosure and failing to reseal it properly could let water in and create a safety risk. Products can also qualify for exemption if their construction makes battery removal inherently dangerous, or if there is no realistic way to build in user access given current manufacturing methods. The new categories effectively cover the Apple Watch and AirPods, both of which rely on the kind of small, sealed designs the Commission is now carving out, along with Meta's smart glasses. The change follows months of pressure from U.S. officials over rules that had reportedly complicated ‌Meta‌'s plans to bring its newest display-equipped smart glasses to Europe. The iPhone was already exempt from the removability rule under the original regulation, thanks to its battery cycle life and water resistance rating. Apple offers battery service through Apple Stores, authorized providers, and its Self Service Repair program, which lets owners handle certain repairs, including batteries, at home. Not every device gets the same pass: Nintendo has now said it will sell a version of the Switch 2 in the EU with a user-replaceable battery to meet the incoming rules. The delegated act still has to clear scrutiny from the European Parliament and the Council of the EU. It takes effect 20 days after publication in the Official Journal of the EU if neither body objects, ahead of the regulation's wider rollout in 2027.Related Roundups: AirPods 4, Apple Watch 11Tags: European Commission, European UnionBuyer's Guide: AirPods (Caution), Apple Watch (Caution)Related Forum: AirPodsThis article, "EU Drops Battery Removal Requirement for Apple Watch and AirPods" first appeared on MacRumors.comDiscuss this article in our forums

17:15
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Amazon Offers $150 Discount on M5 MacBook Air Models‎

Amazon is taking $150 off multiple models of the M5 MacBook Air, focused mainly on 13-inch models this time around. These are some of the lowest prices we've seen on the notebooks in the wake of Apple's price hikes last month. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. In terms of 13-inch models, Amazon has the 16GB/1TB 13-inch MacBook Air for $1,449.00, down from $1,599.00. This one is available in one color on Amazon, and it's accompanied by a similar discount on the 24GB/1TB model. $150 OFF13-inch M5 MacBook Air (16GB/1TB) for $1,449.00 $150 OFF13-inch M5 MacBook Air (24GB/1TB) for $1,649.00 We aren't currently tracking any discounts on the 15-inch M5 MacBook Air models this week. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "Amazon Offers $150 Discount on M5 MacBook Air Models" first appeared on MacRumors.comDiscuss this article in our forums

15:42
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Apple Intelligence Finally Cleared to Launch in China‎

Apple Intelligence has been approved by Chinese regulators, opening the door for the AI system to reach iPhones in the country for the first time. Reuters reports that China's Cyberspace Administration registered Apple's on-device generative AI service this week, putting it on a list of newly cleared providers that also includes homegrown systems from Chinese phone makers. An unnamed source told the outlet that Apple's AI features in the country will draw on models from both Baidu and Alibaba. In February 2025, Alibaba was reported to be building the primary system and Baidu contributing on a smaller scale. Alibaba confirmed its part of the arrangement directly, telling Reuters that its Qwen model will power ‌Apple Intelligence‌ functions across iOS, iPadOS, macOS, and visionOS for Chinese users, including both text and image generation. No launch date has been given, though approval typically precedes a rollout by only a few months, putting a China debut roughly in line with Apple's usual fall software release cycle. Apple actually briefly switched the features on early for some Chinese users back in March, months ahead of getting the green light, and a feedback form aimed at Chinese users appeared on Apple's site late last year as the company inched closer to approval. iPhone shipments in China climbed 24.4 percent year-over-year in the second quarter, making Apple the fastest-growing smartphone brand in a market that otherwise kept shrinking. A working version of ‌Apple Intelligence‌ could help sustain that momentum, though Apple is still catching up to domestic rivals that built AI features into their phones well before it did.Tags: Apple Intelligence, ChinaThis article, "Apple Intelligence Finally Cleared to Launch in China" first appeared on MacRumors.comDiscuss this article in our forums

14:40
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