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Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs‎

Apple is raising its prices to offset the high cost of memory and storage, Apple CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook did not say which products will get price increases, or how much pricing will go up. The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max coming in September could be more expensive than the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max. Prices on iPads and Macs could go up in the near future. Apple already raised the price of the Mac mini from $599 to $799 by eliminating its lowest-tier model. Tag: Tim CookThis article, "Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs" first appeared on MacRumors.comDiscuss this article in our forums

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MacRumors

iPadOS 27 Hands-On: Everything New for iPad‎

Like iOS 27, iPadOS 27 gains a smarter, more capable version of Siri, the ‌Siri‌ app, and new Apple Intelligence features in apps, but there are a few iPad-only standouts. Subscribe to the MacRumors YouTube channel for more videos. ‌Siri‌ AI on iPad has all of the same features as ‌Siri‌ AI on the iPhone, so it can access your personal data, search the web for answers, complete tasks in apps, and answer questions about what's on your screen. For people who write with Apple Pencil on ‌iPad‌, it can index your handwritten notes so you can search through them. You can use ‌Siri‌ to take action on your notes, whether typed or handwritten. ‌Siri‌ can summarize, rewrite, give you writing advice, check grammar, generate new text for you, and more. There's a systemwide Write with ‌Siri‌ feature for getting help no matter which app you're using. There's a new Image Playground app that can generate images in any style, including photorealistic, and that powers the Image Wand in the Notes app. You can draw a quick sketch of something in Notes and then use ‌Image Wand‌ to turn it into a photorealistic visual aid. Visual Intelligence used to be an iPhone-only feature, but in ‌iPadOS 27‌, it's expanding to the ‌iPad‌. You can take a screenshot and then circle what you want to know more about with a finger or the ‌Apple Pencil‌. The ‌iPad‌ supports the same ‌Visual Intelligence‌ features, like telling you the nutritional value of food and identifying plants and animals. The Shortcuts app can use AI to automatically generate shortcuts for you, which can be especially useful on the ‌iPad‌. If you want a quick way to change how the ‌iPad‌'s windowing works when you attach a keyboard vs. when you use it without a keyboard, you can describe that in a sentence or two and get a functional shortcut just a minute later. Safari supports automatically grouping tabs, plus there's an AI feature for generating your own extensions. Like ‌iOS 27‌, ‌iPadOS 27‌ is also more responsive thanks to performance improvements. Browsing and transferring files are quicker, AirDrop is faster, apps launch more quickly, and multitasking on ‌iPad‌ is faster. There's a Liquid Glass slider for adjusting opacity to your taste, and Apple also made other Liquid Glass improvements to boost readability. You can also resize iPhone apps that are running on the ‌iPad‌. ‌Siri‌ AI and ‌Apple Intelligence‌ in ‌iPadOS 27‌ require an ‌iPad‌ with an M-series chip or the A17 Pro iPad mini. EU users won't get ‌Siri‌ AI on ‌iPad‌ when ‌iPadOS 27‌ launches, and it's also not available in China. Older iPads won't get ‌Siri‌ AI or ‌Apple Intelligence‌ features, but they will get the performance improvements Apple added. Older iPads will feel faster on ‌iPadOS 27‌ than they do in iPadOS 26.Related Roundups: iOS 27, iPadOS 27This article, "iPadOS 27 Hands-On: Everything New for iPad" first appeared on MacRumors.comDiscuss this article in our forums

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MacRumors

iPhone Air With Dual Lens Camera Coming in Spring 2027‎

Apple is working on a new iPhone Air that's expected to launch in spring 2027, reports Bloomberg. The updated ‌iPhone Air‌ could get an Ultra Wide lens in addition to the Wide lens to make it a better value for the money. An ‌iPhone Air‌ with two camera lenses has reached the advanced testing phase. The device has the same design as the current model with the exception of the extra lens. Apple also wants to improve battery life, either through an increased battery size or improvements to efficiency. Given that the design of the new model is similar to the current design, there may not be room for a larger battery. The device will use an A20 chip built on Apple's new 2nm process, so it could feature better efficiency. Multiple prior rumors have suggested Apple is adding a second camera to the ‌iPhone Air‌ to address the main customer complaint about the device. The current model has a single rear lens with a Wide lens, which makes it inferior to the more affordable iPhone 17 in terms of camera quality. The ‌iPhone 17‌ has a two-camera setup, while the iPhone 17 Pro and Pro Max have three cameras. The next ‌iPhone Air‌ will come out alongside the iPhone 18 in 2027, with the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable iPhone set to debut in September.Related Roundup: iPhone AirBuyer's Guide: iPhone Air (Neutral)This article, "iPhone Air With Dual Lens Camera Coming in Spring 2027" first appeared on MacRumors.comDiscuss this article in our forums

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