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Apple Has Reportedly Cut iPhone 17 Lineup Production‎

Soaring demand for the iPhone 17 lineup seems to have finally come to an end, amid rumors that Apple has finally lowered expectations and reduced production plans by 15%. In a pair of posts on Weibo, the leaker known as "Fixed Focus Digital" said the claim comes from reliable sources within the supply chain. The leaker said that the ‌iPhone 17‌'s current outlook "won't hold for long," adding that "major global smartphone manufacturers — Apple included — have all lowered their shipment forecasts." The second post provides broader industry context for that claim. Xiaomi has reportedly reduced its shipment targets by approximately 20–30%, while OPPO, vivo, and Honor are also lowering their targets by roughly 15–30%. A simpler explanation for softening ‌iPhone 17‌ demand may be the natural product cycle. The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max are expected to launch in September alongside Apple's first foldable iPhone, and many customers who were going to buy an ‌iPhone 17‌ model have likely already done so following a near-record sales run stretching back to launch last September. As recently as June, TrendForce reported that Apple's iPhone production surged 19.7% year-over-year in the first quarter of 2026, even as the broader global smartphone market contracted 1.7% over the same period. That report attributed Apple's strong output to the launch of the iPhone 17e alongside ongoing production ramp-up for the broader ‌iPhone 17‌ lineup, and described Apple as better positioned than most competitors to absorb rising memory component costs without sacrificing profitability. In May, Counterpoint Research's Global Handset Model Sales Tracker found the iPhone 17 was the best-selling smartphone globally in the first quarter of 2026, capturing 6% of worldwide unit sales, with the iPhone 17 Pro Max and ‌iPhone 17 Pro‌ in second and third place. A separate Counterpoint report that same month found Apple had topped the global smartphone market in a first quarter for the first time ever, capturing 21% of global shipments and growing 9% year-over-year even as the overall market contracted 3%. The ‌iPhone 17‌ lineup's strong run began at launch. Shortly after release in September 2025, Apple told two suppliers to increase daily ‌iPhone 17‌ output by at least 30% following a strong pre-order weekend, and Counterpoint found the lineup outsold the iPhone 16 models by 14% during the first 10 days in the United States and China. In January, Apple CEO Tim Cook told CNBC that demand for the iPhone during the holiday quarter was "simply staggering" and had surpassed the company's own expectations, with iPhone revenue reaching $85.2 billion, a new all-time high. After nine months and with another generation on the horizon, it was inevitable that the ‌iPhone 17‌ lineup's remarkably strong run would come to an end eventually. Related Roundups: iPhone 17, iPhone 17 Pro, iPhone 17eTag: Fixed Focus DigitalBuyer's Guide: iPhone 17 (Neutral), iPhone 17 Pro (Caution), iPhone 17e (Buy Now)Related Forum: iPhoneThis article, "Apple Has Reportedly Cut iPhone 17 Lineup Production" first appeared on MacRumors.comDiscuss this article in our forums

17:15
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MacRumors

Last Chance: Get the 2026 MacBook Pro and iPad Air for Pre-Hike Prices Before They're Gone for Good‎

Last week, Apple introduced major price hikes across a number of products, including Macs, iPads, and more. This week, Apple's newly increased prices have begun to hit third-party retailers like Amazon, but there are a few select products that are retaining original prices, which now represent solid discounts on each device. MacBook Pro Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. There are now just three models left at notable low prices in the wake of Apple's price hikes. Prices start at $2,549.99 for the 24GB/2TB 14-inch M5 Pro MacBook Pro, now a $449 discount on the new price of this model. You'll also find two 16-inch devices on sale this week on Amazon, but we don't expect these discounts to last much longer. $449 OFF14-inch M5 Pro MacBook Pro (24GB/2TB) for $2,549.99 $349 OFF16-inch M5 Pro MacBook Pro (24GB/1TB) for $2,649.99 $549 OFF16-inch M5 Max MacBook Pro (36GB/2TB) for $3,849.99iPad Air Amazon has up to $350 off the M4 iPad Air, although stock is quickly dwindling compared to sales from last week. Prices now start at $559.00 for the 128GB Wi-Fi 11-inch iPad Air, a $190 discount on the newly increased price of this model. $190 OFF11-inch M4 iPad Air (128GB Wi-Fi) for $559.00 $210 OFF11-inch M4 iPad Air (512GB Wi-Fi) for $839.00 $200 OFF13-inch M4 iPad Air (128GB Wi-Fi) for $749.00 $230 OFF13-inch M4 iPad Air (512GB Wi-Fi) for $1,019.00 $350 OFF13-inch M4 iPad Air (1TB Wi-Fi) for $1,199.00 If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "Last Chance: Get the 2026 MacBook Pro and iPad Air for Pre-Hike Prices Before They're Gone for Good" first appeared on MacRumors.comDiscuss this article in our forums

16:42
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MacRumors

Apple Hide My Email Vulnerability Exposes Real Email Addresses‎

A flaw in Apple's Hide My Email service can reportedly allow almost anyone to uncover the real email address behind a generated alias, and Apple has failed to address it for more than a year since it was first reported. 404 Media is withholding the technical specifics of the vulnerability because it remains exploitable, but the publication verified the issue this week using one of its own Hide My Email addresses. In tests with volunteers by the researcher who discovered the flaw, 100% of Hide My Email addresses were found to be exploitable. Tyler Murphy, co-founder of EasyOptOuts, discovered the issue and responsibly reported it to Apple in June 2025, along with instructions to replicate it. Apple acknowledged the report a month later and said it was investigating. Murphy said: Apple Hide My Email is leaking email addresses that are supposed to be hidden. We reported the issue and replication instructions to Apple over a year ago. We don't know why it hasn't been fixed, but we don't feel comfortable waiting any longer. Hide My Email users deserve to know that it may be possible for attackers to discover their hidden email addresses. Free, publicly accessible people-search sites make it easy to link an email address to other personal details, so people relying on Hide My Email for safety may be at risk. In March 2026, Apple told Murphy it had "addressed the reported issue in a recent system change," but Murphy found the flaw had not in fact been closed. He provided further information, and Apple replied again to say it was still investigating. In May, Apple once more said the issue remained under investigation and asked Murphy not to disclose it publicly until the inquiry was complete. Murphy proposed that Apple suspend the creation of new Hide My Email addresses as an interim measure to limit customer risk, but there is no indication that suggestion was acted on. By the end of May, Apple said it expected to address the issue in a security update "expected in the coming weeks." Hide My Email is an iCloud+ feature that lets users generate random alias email addresses, primarily for use when signing up to services or corresponding with third parties. It is designed to protect a user's real email address from spam, data breaches, and unwanted identification. Murphy noted that numerous people-search databases are freely available online and can tie an email address to a person's other personal details, meaning anyone depending on Hide My Email for their safety may be more exposed than they realize. Last month, it emerged that Apple's decision to move Hide My Email to a dedicated "private.icloud.com" domain appears to have the consequence of making it easier for platforms that want to block ‌iCloud‌ aliases to do so.Tag: Apple MailThis article, "Apple Hide My Email Vulnerability Exposes Real Email Addresses" first appeared on MacRumors.comDiscuss this article in our forums

16:42
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MacRumors

Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch‎

Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($). An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues." Siri AI will be available for free with iOS 27 and iPadOS 27 when they are released in September. However, the enhanced chatbot-style Siri will not be available in the EU on iOS and iPadOS until it can find a path forward under the bloc's regulatory framework. That includes the new Siri app for revisiting conversations, expanded Visual Intelligence capabilities, integrated writing tools, Siri mode in the Camera app on iPhone, and more. When the new enhanced Siri AI features were announced at WWDC 2026 last month, Apple said EU regulators did not accept any of the company's proposed solutions to bring Siri AI to the EU while safely supporting other virtual assistants. According to the Commission, the Digital Markets Act (DMA) requires Apple to give rival AI assistants access to the same underlying iPhone capabilities as Siri, allowing them to perform many of the same tasks on a user's behalf with appropriate user consent. To address the issue, Apple came up with the idea of a Trusted System Agent – intermediary software that would be designed to let third-party virtual assistants securely access the same system capabilities as Siri AI on EU devices. Apple said the EU rejected the proposal. The EU quickly shot back against that characterization, however, saying the decision not to launch Siri AI in the bloc was entirely Apple's and that the company sought an exemption from its legal obligations rather than a compliant solution. Regulators also said Apple simply requested a blanket exemption from its interoperability obligations under the DMA, something the Commission said is not an available option. The dispute prompted a wave of criticism of the Commission. According to the Financial Times, EU officials received hundreds of emails from consumers accusing Brussels of denying Europeans access to the new technology. As for Apple's proposed Trusted System Agent, a Commission official told the publication its contact with Apple on the idea was limited, and that it lacked a concrete proposal or details on how such an agent would work beyond the general concept. The official claimed Apple "focused on obtaining a green light to delay compliance." "Apple's proposal to delay interoperability for third-party AI agents while having its product available to users would have risked leading to the entrenchment of its service before others would get a chance to compete for at least two years if not more," the official said.By contrast, the official said changes Google made to Android prompted the Commission to open a formal consultation on how the company could comply with the DMA and avoid hefty fines. Apple has not publicly commented on the latest round of discussions.Tags: European Commission, European Union, Siri, Siri AI, Tim CookThis article, "Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch" first appeared on MacRumors.comDiscuss this article in our forums

15:09
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