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Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'‎

Apple didn't want to raise its prices but was forced to do so because of exponential increases in memory costs, Apple CEO Tim Cook said today during the company's Q3 2026 earnings call. Apple increased prices for Macs and iPads in June because memory prices have surged. On the pricing front, you know, we reluctantly raised prices. I would say we did it because we're in what I would characterize as a 100-year flood on memory pricing with exponential increases in memory prices, so that was the rationale for it. When asked whether Apple is aiming to protect gross profit dollars or product gross margins when considering pricing increases, Cook said it's multifactorial. In terms of our philosophy on dollars or percentages, we look at units, revenue, and margin, and then come to a business judgment as to how to handle that, and so it's not a mathematical formula that gets us to a specific result, or just looking at one dimension of that. We look at all three dimensions and think about it over the long term instead of, you know, a 90-day clock. Cook did not comment on whether Apple plans to raise iPhone prices when the iPhone 18 Pro models and first foldable launch this September, but multiple analysts believe prices will go up. Cook said Apple is expecting to pay higher memory costs in the September quarter, though Apple will be able to partially offset it with lower costs on some non-memory components and a stockpile of inventory.Tags: Earnings, Tim CookThis article, "Tim Cook: Apple 'Reluctantly Raised Prices' Due to '100-Year Flood on Memory Pricing'" first appeared on MacRumors.comDiscuss this article in our forums

01:54
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Tim Cook Thanks Shareholders on His Final Apple Earnings Call‎

Apple CEO Tim Cook today confirmed that today's call was his last as CEO, with John Ternus set to become Apple's new CEO on September 1. Cook will transition to a new role as executive chairman when Ternus becomes CEO. I just wanted to take a moment to say thank you to all of you, from our shareholders, particularly our long-term shareholders who have put their trust in us for so many years, to the analysts who have followed our company so closely. As you know, this will be my final earnings call, and John will lead these calls going forward. Cook said the transition to Ternus is "going seamlessly," and he is excited for Ternus to lead Apple into its next era. As I've said, I couldn't be more confident in his leadership, in our executive team, and in the extraordinary people at Apple who are determined to enrich the lives of our users all over the world. We have a bright future ahead, and I truly have never been more optimistic. While Cook is stepping down as Apple's CEO, he said earlier this year that he plans to serve as executive chairman "for a long time." He said Apple will continue to be his top priority.Tag: Tim CookThis article, "Tim Cook Thanks Shareholders on His Final Apple Earnings Call" first appeared on MacRumors.comDiscuss this article in our forums

01:54
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Apple Warns of Growing Supply Constraints for iPhone, iPad, and Mac‎

Apple is expecting supply constraints to have a much bigger impact on revenue during the September quarter, Apple CEO Tim Cook said today during Apple's earnings call for the third quarter of 2026. Supply constraints will impact the iPhone, iPad, and Mac. Cook said Apple is seeing less flexibility in the supply chain than normal and an issue with the availability of the advanced nodes that Apple's chips are produced on. We continue to expect high levels of demand. However, with less flexibility in the supply chain, we expect the impact from the supply constraints to increase significantly sequentially. He said the cause is not a regular supply issue, but a demand forecast issue. The iPhone and Mac are doing "remarkably better" than Apple expected. Let me stress again. This isn't a partner or supplier issue. This issue is an incredibly strong demand. It's a great issue in some ways. It's an incredibly strong iPhone and Mac product cycle that has really yielded a demand beyond our expectation. Cook also commented on memory shortages. He said Apple paid more for memory in the June quarter than the March quarter, and the company expects to pay even higher memory costs in the September quarter. He said Apple will be able to partially offset the increased costs in two ways, but memory will continue to be problematic. The first is, as you would expect, we have benefited from some carry-in inventory in the September quarter. However, we believe we will see decreasing benefit of this overlap beyond the September quarter. The second is we're expecting lower cost on certain non-memory components. Then if you look beyond September, we see the market pricing for memory continuing to increase and have an increasing impact on our business. [...] The DRAM market has three suppliers. Obviously, if there were more suppliers, that would be good, and it would help us on the supply side and perhaps the pricing side. It's unclear on the pricing side, but it could help on the supply side. And so we're evaluating all options. Apple is planning to release new iPhone models in September, including the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and its first foldable iPhone.Tag: EarningsThis article, "Apple Warns of Growing Supply Constraints for iPhone, iPad, and Mac" first appeared on MacRumors.comDiscuss this article in our forums

01:23
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Apple Reports 3Q 2026 Results: $29.8B Profit on $109.4B Revenue‎

Apple today announced financial results for its third fiscal quarter of 2026, which corresponds to the second calendar quarter of the year. For the quarter, Apple posted revenue of $109.4 billion and net quarterly profit of $29.8 billion, or $2.02 per diluted share, compared to revenue of $94.0 billion and net quarterly profit of $23.4 billion, or $1.57 per diluted share, in the year-ago quarter. Apple set new June quarter records for total revenue and earnings per share, as well as for iPhone, Mac, and Services revenue. Gross margin for the quarter was 50.1 percent, compared to 46.5 percent in the year-ago quarter. Apple also declared a quarterly dividend payment of $0.27 per share, payable on August 13 to shareholders of record as of August 10."Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment," said Tim Cook, Apple's CEO. "At WWDC26, we were thrilled to introduce the all-new Siri AI, alongside all of Apple's latest software innovations and important new child safety features." Apple will provide live streaming of its fiscal Q3 2026 financial results conference call at 2:00 p.m. Pacific, and MacRumors will update this story with coverage of the conference call highlights. Conference call starts at 2:00 p.m. Pacific - No need to refresh Loading live updates... var reportinglive = new reportinglive_module;reportinglive.init(); Tag: EarningsThis article, "Apple Reports 3Q 2026 Results: $29.8B Profit on $109.4B Revenue" first appeared on MacRumors.comDiscuss this article in our forums

23:52
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Fortnite Returns to iPhone in Brazil as Epic Games Store Launches‎

Epic Games today said that the ‌Epic Games‌ Store can now be downloaded on iPhones in Brazil through the ‌Epic Games‌ website. In its announcement, ‌Epic Games‌ complained about the third-party store installation process, which requires nine steps and includes screens warning customers about downloading apps outside of the App Store. Apple is imposing a 9-step install flow for alternative app stores in Brazil. The additional screens were designed to deter users from downloading alternative app stores and preventing competition. In the EU last year, Apple reduced their installation flow from 15 to 6 steps after facing regulatory pressure. After they made this change, Epic saw a 60% decrease in player drop-off during attempts to install the Epic Games Store. But Apple now has increased the steps in Brazil to thwart competition. ‌Epic Games‌ also took issue with the fees Apple is able to collect. Apple has a 5% Core Technology Commission on sales of digital goods and services in third-party app stores and apps installed from third-party app stores. Because of the fees, Epic says it is only offering its own games for now. Players can download Fortnite and Rocket League Sideswipe. Brazilian customers who opt to purchase Fortnite through the ‌Epic Games‌ Store can get 20 percent back in Epic Rewards, an incentivizing bonus not available through the ‌App Store‌ version of Fortnite in Brazil. ‌Epic Games‌ says it has informed Brazilian regulators "how detrimental the requirements and restrictions are to creating a competitive mobile app ecosystem on iOS." Apple changed its App Store rules in Brazil in June to comply with regulatory action requiring support for alternative app marketplaces.Tags: Epic Games, Epic Games vs. Apple, FortniteThis article, "Fortnite Returns to iPhone in Brazil as Epic Games Store Launches" first appeared on MacRumors.comDiscuss this article in our forums

23:23
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Senators Demand Apple Commit to Not Buying Chinese Memory Chips‎

U.S. Senator Chuck Schumer has teamed up with several of his Senate colleagues to demand Apple commit to not purchasing chips from Chinese companies ChangXin Memory Technologies (CXMT) or Yangtze Memory Technologies Co. (YMTC). [PDF] With memory shortages causing Apple to raise the prices of Macs and iPads, the company has been talking with CXMT and YMTC about a chip deal. The two companies are on the Defense Department's list of Chinese companies that are suspected to have ties to the People's Liberation Army. Apple is not required to get U.S. approval before buying chips from CXMT, but YMTC is also on the Commerce Department's Entity List, which means Apple would need an export license before being able to work with the company. Apple has been lobbying the Trump administration to greenlight its plan to buy Chinese chips, and Apple also wants to ensure the government won't add CXMT to the Entity List in the future. Schumer wants Apple to pledge not to use chips from CXMT or YMTC in any Apple product sold anywhere in the world. He says Apple's plan would harm the U.S. semiconductor supply chain and set a dangerous precedent for other companies to follow. Rumors have suggested Apple is already testing chips from CXMT, and Schumer has also asked Apple to answer questions about the reported testing and the company's efforts to lobby the Trump administration to prevent national security restrictions on Chinese semiconductor suppliers. Fueled by investment from my Chips & Science Law, workers in Central New York and across the country are carrying out the largest domestic expansion of domestic memory chip production in a generation, and American companies, like Apple, should be buying chips stamped 'Made in America,' not from companies linked to the Chinese military. I wrote my CHIPS & Science Law, so we would make American microchips again, with American workers, and not be over-reliant on semiconductors from overseas. That's why I'm leading a bipartisan group of senators calling on Apple CEO Tim Cook to commit to not using memory chips produced by Chinese military-linked companies. I've long sounded the alarm on the grave national security and economic threats posed by YMTC, CXMT, and other companies backed by the Chinese Communist Party. Apple integrating these Chinese chips into its supply chain would send a dangerous message to other American companies that they, too, should turn to Chinese-made chips. Apple has told lawmakers that it will use the chips in devices for the Chinese market, leaving more Samsung, SK Hynix, and Micron chips available for products sold in countries like the U.S. Schumer claims the limitation "cannot be expected to hold" because Apple could extend the chips worldwide with a "single procurement decision." Schumer also said supplying chips to Apple would give CXMT "revenue and reputational gains" regardless of where the chips were used. Back in 2022, Apple attempted to ink a deal to purchase chips from YMTC, but Schumer led an effort to stop the agreement and to add YMTC to the Entity List. Schumer has also been pushing for CXMT to be added to the list, which is the action Apple is aiming to stop. Schumer has asked Apple to respond to his letter by August 21, 2026. Other senators who signed the letter are Jim Banks, Mike Crapo, Jeanne Shaheen, Andy Kim, James Risch, and Pete Ricketts.Tag: ChinaThis article, "Senators Demand Apple Commit to Not Buying Chinese Memory Chips" first appeared on MacRumors.comDiscuss this article in our forums

22:54
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FCC Bans New Foreign-Made Robot Vacuums, Threatening Future Matter and HomeKit Models‎

The FCC this week banned all new "foreign-produced advanced robotic devices" because of an "unacceptable risk to the national security of the United States." The government says networked robotic systems lead to vulnerabilities that allow bad actors to control the devices and collect surveillance data from Americans. Advanced robotic devices are defined as software-controlled autonomous robots that can move, navigate obstacles, and have a sensor that can perceive the environment. The ban isn't focused on just humanoid robots, and it includes robot vacuum cleaners too. Almost all robot vacuums are sold by companies located in China or are manufactured in China. Even Roomba maker iRobot, once a flagship American vacuum company, is now owned by a Chinese company after bankruptcy. Companies are able to keep importing and selling robot vacuums already on the market, but new models will need to get approval from the government. As The Verge notes, getting approval requires a commitment to invest in U.S. manufacturing, but no investigation into security practices despite multiple mentions of national security concerns. Future Matter-enabled smart vacuums that work with HomeKit from companies like Roborock and Ecovacs may not be able to be sold in the U.S., leaving few options for U.S. consumers unless the companies pledge to move manufacturing to the United States. Along with robot vacuums, the FCC has banned new humanoid and quadruped robots, plus foreign-made power inverters.Tags: HomeKit, MatterThis article, "FCC Bans New Foreign-Made Robot Vacuums, Threatening Future Matter and HomeKit Models" first appeared on MacRumors.comDiscuss this article in our forums

22:00
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Apple Donating to Japan Earthquake Relief Efforts‎

Apple CEO Tim Cook today said Apple would be making a donation to support earthquake relief efforts in Japan. A magnitude 6.8 earthquake (per the USGS) hit the Kumamoto prefecture on Kyushu island on Tuesday, collapsing buildings and killing at least 34 people. Japan has a very special place in my heart. We're thinking of everyone as they continue to face the effects of the Kumamoto earthquake and aftershocks. We're grateful to the first responders helping those in need. Apple is making a donation to support relief efforts.— Tim Cook (@tim_cook) July 30, 2026 Aftershocks continued on Wednesday and Thursday. Kyushu is the third largest of Japan's four main islands, and it has the second-highest population. Apple often donates to the Red Cross for relief efforts during natural disasters, but donation amounts are not shared. Last night, Cook said Apple was donating to wildfire relief efforts in France, Spain, and other countries. Kumamoto was previously hit with a deadly earthquake in 2016, and Apple collected donations for Japan through iTunes.Tag: DonationsThis article, "Apple Donating to Japan Earthquake Relief Efforts" first appeared on MacRumors.comDiscuss this article in our forums

20:48
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Spotify Adds Running Mode to iOS App With Tempo-Matched Music‎

Spotify today announced a new Running Mode that turns playlists into structured running sessions built around workout type, tempo, and listening habits. It's launching on iOS first. Located in the app's Fitness Hub, the feature lets runners choose from 25 presets that can be tweaked to fit workout type (interval, steady, or pyramid, for example), with options for duration, beats per minute, and the preferred kind of music. Spotify then matches track selection to the chosen tempo and moves through songs as the session progresses. Optional audio cues can be enabled to guide users through their run, although these are English-only for now. Spotify suggests the feature grew out of its fitness-based "Prompted Playlists," a natural-language playlist feature that has seen a lot of fitness prompts directed its way. Running Mode sits alongside the fitness content Spotify added in April, when it began featuring Peloton classes and creator workout videos in the app. Strava discontinued its in-app Spotify integration late last month, and removed the music controls that had lived in Strava's workout display since 2023, so Spotify's new mode could be a timely salve for runners who want to keep listening. Spotify says the new Running Mode is available to premium subscribers in the U.S., Canada, the U.K., Ireland, Australia, New Zealand, and Sweden, starting today.Tag: SpotifyThis article, "Spotify Adds Running Mode to iOS App With Tempo-Matched Music" first appeared on MacRumors.comDiscuss this article in our forums

19:06
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AirTag 2 Available for Record Low Price of $89 for 4-Pack‎

Apple's AirTag 2 is available for the all-time low price of $89.00 this week, down from $99.00. This sale is on the 4-Pack of the AirTag 2, and it's a match of the record low price first seen during Prime Day. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. We're also tracking a smaller deal on the AirTag 2 1-Pack, available for $27.00, down from $29.00. This one has been down to a slightly lower price in previous weeks, but it's one of the best deals around right now for anyone shopping for the new AirTag model. $2 OFFAirTag 2 (1-Pack) for $27.00 $10 OFFAirTag 2 (4-Pack) for $89.00 The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model. If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "AirTag 2 Available for Record Low Price of $89 for 4-Pack" first appeared on MacRumors.comDiscuss this article in our forums

17:14
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