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MacRumors

Apple Covers iPhone 17 Pro in Stickers in New Ad‎

In a video uploaded to its YouTube channel in South Korea today, Apple showed off a handful of iPhone 17 Pro devices decorated with tiny stickers. The stickers are placed on the iPhone 17 Pro's so-called "plateau," the protruding aluminum area housing the rear cameras, an LED flash, a microphone, and the LiDAR Scanner. The video has the hashtags #PhoneDecor and #iPhoneCustomization. "Stick it here," says Apple. The ad is accompanied by a pair of YouTube Shorts.Related Roundup: iPhone 17 ProTags: Apple Ads, South KoreaBuyer's Guide: iPhone 17 Pro (Neutral)Related Forum: iPhoneThis article, "Apple Covers iPhone 17 Pro in Stickers in New Ad" first appeared on MacRumors.comDiscuss this article in our forums

18:38
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MacRumors

Get Apple's M5 MacBook Air at $150 Off Before Amazon Runs Out‎

Amazon recently introduced a few new record low prices on the M5 MacBook Air, offering $150 off multiple models of the notebook. We've begun noticing that deals aren't as plentiful as they were over the weekend, so if you've been holding off now will be the time to get the M5 MacBook Air at these best-ever prices. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Amazon has the 512GB 13-inch M5 MacBook Air for $949.00, down from $1,099.00, and the 24GB/1TB model for $1,349.00, down from $1,499.00. Both of these represent record low prices for each configuration. $150 OFF13-inch M5 MacBook Air (512GB) for $949.00 $150 OFF13-inch M5 MacBook Air (16GB/1TB) for $1,149.00 $150 OFF13-inch M5 MacBook Air (24GB/1TB) for $1,349.00 In terms of the 15-inch models, you'll find up to $150 off the M5 MacBook Air, with multiple color options on sale for each configuration. Prices start at $1,149.00 for the 512GB model, down from $1,299.00, and also include both 1TB models on sale. $150 OFF15-inch M5 MacBook Air (512GB) for $1,149.00 $150 OFF15-inch M5 MacBook Air (16GB/1TB) for $1,349.00 $150 OFF15-inch M5 MacBook Air (24GB/1TB) for $1,549.00 If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week. Deals Newsletter Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundup: Apple DealsThis article, "Get Apple's M5 MacBook Air at $150 Off Before Amazon Runs Out" first appeared on MacRumors.comDiscuss this article in our forums

17:05
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MacRumors

Apple Offers 10% Off AirPods and More for Earth Day Device Recycling‎

Apple is offering 10% off AirPods, Beats, or accessories to customers who recycle an eligible iPhone, iPad, Apple Watch, or Mac at a participating Apple Store through May 16. The discount applies when the recycling and purchase are completed in the same transaction. The promotion runs from today, April 16, through to May 16. Products brought in for recycling undergo screenings, with eligible devices sent to Apple's advanced recycling systems, including Daisy and Cora, for further processing. See Apple's terms and conditions for more information. The promotion was announced alongside Apple's annual Environmental Progress Report, which revealed a record 30% of material across all products shipped in 2025 came from recycled content.Related Roundup: AirPods 4Buyer's Guide: AirPods (Neutral)Related Forum: AirPodsThis article, "Apple Offers 10% Off AirPods and More for Earth Day Device Recycling" first appeared on MacRumors.comDiscuss this article in our forums

16:34
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MacRumors

Apple Hits Record 30% Recycled Content Across All Products in 2025‎

Apple today announced that a record 30% of material across all products it shipped in 2025 came from recycled content, alongside a series of other environmental milestones published in its annual Environmental Progress Report. The achievement marks new highs across several specific components. All batteries designed by Apple now use 100% recycled cobalt, all magnets use 100% recycled rare earth elements, and all Apple-designed printed circuit boards use 100% recycled gold plating and tin soldering. Apple also completed the transition to fully fiber-based packaging, fulfilling a pledge to remove all plastic from packaging by 2025, a goal the company says it reached across every package manufactured today. Apple's greenhouse gas emissions in 2025 remain down over 60% compared to 2015 levels, holding constant from 2024 despite significant business growth. The company is working toward its Apple 2030 goal of carbon neutrality across its entire footprint by the end of the decade. MacBook Neo leads the lineup on recycled material. It contains 60% recycled content overall, which is the most of any Apple device to date, and features a new aluminum forming process that uses half the raw material compared to traditional machining. Apple and its suppliers also developed an anodization process that achieves a 70% water-reuse rate, turning a traditionally water-intensive step into a near-closed-loop system. Apple said it plans to expand this process to additional production lines in coming years. Apple launched Cora, a new electronics-recycling line at its Advanced Recovery Center in California, designed to achieve material recovery rates significantly higher than industry baselines using precision shredding and advanced sensor technology. The company also developed A.R.I.S., a machine learning-powered detection system that helps recyclers classify and sort electronic scrap, running on the Mac mini, which Apple is piloting with partner recyclers. Apple's direct suppliers procured more than 20 gigawatts of renewable energy in 2025 through the Supplier Clean Energy Program, generating more than 38 million megawatt-hours of electricity, which is enough to power more than 3.4 million U.S. households for a year. Apple itself procured an additional 1.8 gigawatts to power its offices, retail stores, and data centers entirely on renewable electricity. Apple and its suppliers saved 17 billion gallons of fresh water in 2025, and the company replenished more than half of the water it withdrew to support its global facilities. All eight Apple-owned data centers have now been certified to the Alliance for Water Stewardship standard. Apple has set a goal to replenish all water withdrawn by its facilities worldwide by 2030. Apple Fifth Avenue in New York City became the company's first retail store to achieve TRUE Zero Waste Certification, which requires facilities to divert more than 90 percent of their waste from landfills. Across its supply chain, Apple and its suppliers redirected more than 600,000 metric tons of waste from landfills in 2025, with 400 supplier facilities participating in the company's Zero Waste Program.Tag: Apple EnvironmentThis article, "Apple Hits Record 30% Recycled Content Across All Products in 2025" first appeared on MacRumors.comDiscuss this article in our forums

16:03
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Apple Was Filming Fatal Aircraft Crash for Vision Pro‎

A British paraplegic adventurer was being filmed for an Apple Vision Pro immersive video series during a fatal aircraft crash in the Jordanian desert in July 2024, Bloomberg's Mark Gurman reports. Claire Lomas became internationally recognized in 2012 when she became the first person to complete the London Marathon using a robotic exoskeleton suit, five years after being paralyzed from the waist down in a horse-riding accident. Apple was apparently working with London-based Atlantic Studios to film Lomas for its Apple Immersive Video series called Adventure. A camera system was mounted on the plane itself, and Lomas was actively being recorded when the crash occurred. Lomas died from her injuries within weeks of the crash at the age of 44. The planned episode was set to showcase multiple Jordanian landmarks, including the Wadi Rum valley and the ancient city of Petra. The original release date for was sometime in 2025. Apple spent millions of dollars per episode on the series, with Atlantic producing and Apple distributing. People involved with the production say there were broader safety concerns during the making of the Adventure series, including crews working longer hours than staff felt was safe, filming in harsh climates, and operating equipment in conditions the crew had limited training for. Staffers reportedly raised these concerns with their superiors at Apple, which in response sent a health and safety representative to work periodically alongside production staff. There is no record of other major injuries tied to the series. Apple and Atlantic continued working together after the crash; a Colorado episode was filmed in August 2024. Apple has released five Adventure episodes to date, featuring athletes highlining 3,000 feet in the air, swimming under Arctic ice, parkouring across Paris, cliff diving in Spain, and racing cars in Colorado. No new episodes have been published since last year. The Adventure series sits within Apple's broader Apple Immersive Video offering for the Vision Pro, which Apple describes as a "180-degree, 3D 8K recording format captured with Spatial Audio." The format is one of the headset's primary selling points and is used in in-store demonstrations of the $3,499 device.Related Roundup: Apple Vision ProBuyer's Guide: Vision Pro (Buy Now)Related Forum: Apple Vision ProThis article, "Apple Was Filming Fatal Aircraft Crash for Vision Pro" first appeared on MacRumors.comDiscuss this article in our forums

15:01
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MacRumors

4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27‎

iOS 27 is likely to introduce at least four new Apple Intelligence features that function within system apps, based on backend code discovered by Nicolás Alvarez and confirmed by MacRumors. First up, Apple is expected to lean more heavily into Visual Intelligence in iOS 27, since the company is reportedly developing AI wearable devices that will leverage the feature. Apple is reportedly working on smart glasses, AirPods with cameras, and a wearable AI pin or pendant. To that end, Visual Intelligence appears to be getting at least two new capabilities. One of them will likely let you scan a food nutrition label to get more information, which could well integrate into the Health app. Another will offer to add printed phone numbers/addresses to your Contacts. Visual Intelligence already offers to add calendar dates to your Calendar, so an equivalent feature for contacts makes sense. Elsewhere, Apple's Wallet app is likely to gain the ability to generate digital passes from scans of things like event tickets, gym membership cards and the like. Google Wallet for Android already does something similar, using AI to determine the content of a pass. Meanwhile, in Safari, we're expecting a new AI feature that will automatically name Tab Groups for users based on the contents of the tabs within the group. We can't say with certainty that the above features will work as described, since we're interpreting them from the names of individual code strings. Likewise, we do not know for sure that they will appear in iOS 27 or a future point update of the upcoming software, but given that Apple is working on a smarter version of ‌Siri‌ for iOS 27 with deeper integration across apps, the timing fits. Apple will unveil iOS 27 at the Worldwide Developers Conference in June, before launching in September just ahead of when new iPhone models come out.Related Roundup: iOS 27Tags: Apple Intelligence, Visual IntelligenceThis article, "4 New Apple Intelligence Features Found in Apple Code, Likely in iOS 27" first appeared on MacRumors.comDiscuss this article in our forums

14:31
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MacRumors

iPhone 18 Pro Variable Aperture Camera Enters Production‎

Apple has started ramping up its supply chain for a new variable aperture camera system expected to debut in the iPhone 18 Pro and Pro Max this September, reports Korea's ETNews. Apple has never implemented a variable aperture on an iPhone. From the iPhone 14 Pro through the iPhone 17 Pro, the main camera uses a fixed ƒ/1.78 aperture, meaning the lens remains fully open at all times when capturing images. In contrast, a variable aperture lets the camera control how much light reaches the sensor. In low-light conditions, it opens to admit more light, while in bright scenes, it closes to avoid overexposure. This should also give users more control over depth of field. In December 2024, Apple supply chain analyst Ming-Chi Kuo was first to say that that the main rear camera on both ‌iPhone 18 Pro‌ models will offer variable aperture. A report from October 2025 said Apple was moving ahead with plans to bring the technology to next-generation iPhones and was discussing components with suppliers. According to industry sources cited by today's report, Chinese supplier Sunny Optical has already started producing the actuators that enable the aperture mechanism, while camera module assembly will follow in early summer. Apple's primary camera partner LG Innotek is said to be preparing to begin production around June or July, with dedicated equipment being installed at its Gumi facility in South Korea. Module makers such as Cowell are also expected to take part in the process. LG Innotek is reportedly likely to take on a larger share of production for the main camera module due to the system's added complexity. A similar thing happened when Apple adopted a folded tetraprism zoom lens in the iPhone 15 Pro Max, where LG Innotek initially served as the sole supplier. 10 Reasons to Wait for the iPhone 18 Pro The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to be announced alongside Apple's first foldable iPhone sometime around September.Related Roundup: iPhone 18 ProThis article, "iPhone 18 Pro Variable Aperture Camera Enters Production" first appeared on MacRumors.comDiscuss this article in our forums

12:58
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