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MacRumors

Two Apple Stores in U.S. Are Moving Soon‎

Two of Apple's retail stores in the U.S. will be relocating later this month, although they will only be a short distance from their existing locations. Apple Renaissance at Colony Park Apple Queens Center in Elmhurst, New York is moving to a temporary location in the shopping mall on Friday, July 17 at 10 a.m. local time, presumably to allow for renovations to be completed at the existing store over the coming months. Apple Renaissance at Colony Park in Ridgeland, Mississippi is moving to a new spot within the same shopping center on Friday, July 24 at 10 a.m. local time. Apple's new storefront will be located right in front of the Show Fountain.Tag: Apple StoreThis article, "Two Apple Stores in U.S. Are Moving Soon" first appeared on MacRumors.comDiscuss this article in our forums

02:38
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MacRumors

iOS 27: What's New With the Mail App‎

Apple's Mail app is getting some useful updates in iOS 27, with Apple making big improvements to search and introducing new AI features. Search ‌iOS 27‌ has an overhauled search system that extends to the Mail app. Instead of surfacing results based on keywords and recency, Mail app search ranks results by relevance and intent. Search results that come up in Mail are more relevant than before, so you find exactly what you're looking for. If you search for "Sprouts" because you want to find a recent order, it'll show your order before it shows marketing emails you might have from the same retailer. Siri AI The Mail app has a built-in "Ask Siri" feature. Long press on any email and you can ask ‌Siri‌ to summarize, find an item in the email, track a package, get a flight number, save a photo, and more. Once you get a response, you can swipe down to enter the ‌Siri‌ interface for asking follow-up questions. Conversations are logged in the ‌Siri‌ app. ‌Siri‌ can complete tasks in the Mail app too, like deleting all emails from a specified sender or adding information from an email to your Reminders list. Writing Tools The Mail app has a Write with ‌Siri‌ interface above the keyboard, which you can tap to get writing help. ‌Siri‌ can draft an email for you, check over an email you've written, help you reword an email, change the style of the email, or give you writing tips. Write with ‌Siri‌ is able to match your standard writing style, punctuation, and tone, so emails sound more like you and less like AI. Your iPhone also now flags both typos and grammar errors while you write. Smart Reply Smart Replies that your iPhone suggests to you are now tuned to your writing style, which means the one-tap suggestions sound like things you might actually type. Contextual Suggestions The contextual suggestions that you see at the top of the Mail app are now available to third-party apps, plus Apple has revamped the design. An email that includes a flight time or a restaurant reservation has a one-tap button for adding it to the Calendar app. An email with directions may let you see the route in Maps, and emails with tracking information can be tracked with the Wallet app. Call Context Call Context is a feature that works between the Mail app and the Phone app. When you call a business like an airline or a retailer where you have a relevant email, the Phone app will show information pulled from that email. You might see it bring up a reservation number for a flight, or an order number for a call with a retailer. Call Context works on-device, looking at who you're calling and not call audio. Performance Improvements Messages in Mail load faster, search indexing is more reliable, and unread badges between platforms like iOS and macOS sync more reliably. Apple also updated list formatting. Requirements The Mail app search improvements are available on all iPhones that run ‌iOS 27‌, but AI features like ‌Siri‌ AI integration, Write with ‌Siri‌, Call Context, and Contextual Suggestions require an iPhone that supports Apple Intelligence. ‌Siri‌ AI is not available in the European Union or China, and Contextual Suggestions are English-only at launch.Related Roundups: iOS 27, iPadOS 27This article, "iOS 27: What's New With the Mail App" first appeared on MacRumors.comDiscuss this article in our forums

01:36
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MacRumors

Apple Sues OpenAI for Stealing Trade Secrets to Build AI Hardware‎

Apple today accused OpenAI of stealing Apple trade secrets and intellectual property in its effort to develop an AI hardware device. In a lawsuit filed with the Northern District of California, Apple said it uncovered evidence of a months-long scheme to steal confidential information. Apple says OpenAI hardware lead and former Apple designer Tang Tan and former electrical engineer Chang Liu directed Apple employees interviewing with OpenAI to provide details on unreleased devices, components, manufacturing processes, and vendor relationships. In a statement to MacRumors, Apple said it is suing to protect the hard work of its employees. At Apple, our teams are constantly developing breakthrough technologies to create the best products and services in the world, and protecting their work and intellectual property is something we take very seriously. Recently, significant evidence has emerged suggesting individuals employed by OpenAI wrongfully took Apple's secret and confidential information regarding our unreleased technologies, processes, and products. We will always defend our teams' hard work and innovations, and we are taking all appropriate steps to do so. Tan is accused of using his internal knowledge of Apple's exit procedures to help employees covertly deliver information, and giving OpenAI key information about Apple suppliers that has benefited OpenAI's work on an AI device. From the lawsuit: OpenAI also instructs new hires on how to avoid scrutiny when they leave Apple. For example, Mr. Tan warns them not to tell Apple that they have taken jobs at OpenAI, so they can stay at Apple as long as they can. After his own departure, Mr. Tan improperly retained or obtained an internal Apple managers' document marked "Need to Know" that describes security procedures for employee departures. Messages left on Apple-issued work devices show that Mr. Tan and his OpenAI colleagues have been sharing this document with new hires before they give notice to Apple of their departures, previewing Apple's security protocols. Unsurprisingly, Apple's investigation has found a pattern by employees who depart for OpenAI of taking steps to evade the security processes intended to protect Apple's confidential information. Apple says it discovered a pattern of OpenAI recruits emailing themselves confidential information when leaving Apple, including Tan. Others were "improperly using their knowledge of Apple's confidential and trade secret information to assist OpenAI in developing hardware." OpenAI apparently used confidential Apple hardware information when approaching Apple suppliers, and tricked one company into using a "specific trade secret metal-finishing technique" for an OpenAI device by claiming it had Apple's permission to do so. Apple says evidence on an employee's work-issued device indicates Tan instructed her to "bring some parts" she worked on to an interview, suggesting she show OpenAI batteries, SIPs, logic boards, and other hardware. It was not an isolated incident, and Apple claims several OpenAI interviewees were asked to do the same. Liu allegedly kept an Apple-issued laptop after departing the company and exploited a vulnerability to download dozens of confidential Apple documents while he was working at OpenAI. He also maintained a relationship with Yu-Ting "Alyssa" Peng, an Apple employee who continued to give him updates on Apple's projects, vendor decisions, and engineering details. When Liu learned he still had access to Apple's systems, he texted Peng "LOL, I found out I can access the [network storage], so funny." Apple accuses OpenAI leadership of creating a culture of hardware theft, and says OpenAI's hardware business is "rotten to its core" because of its reliance on information stolen from Apple. This is the tip of the iceberg. Apple lacks visibility into what's been happening behind closed doors at OpenAI, where such misconduct is normalized and exemplified by leadership. This much is clear, however: at every level, from members of its Technical Staff to its Chief Hardware Officer, and in coordination with business partners, OpenAI has been stealing Apple's trade secrets and confidential information. As a natural result, OpenAI's nascent hardware business now rests on the shakiest of foundations, rotten to its core by its illegal reliance on misappropriated trade secrets. Apple attempted to contact OpenAI in February when it first learned of the potential theft, but OpenAI did not respond, leading Apple to investigate further. Apple claims OpenAI is under pressure to debut a hardware device, which has led to the company taking shortcuts instead of investing in legitimate development. "OpenAI has turned to trade secret misappropriation to free-ride off Apple's decades of innovation," reads the lawsuit. Former Apple design chief and OpenAI designer Jony Ive is not named in the suit, but it does target io Products, which OpenAI acquired. While OpenAI CEO Altman is referenced, he isn't named as a defendant, and Apple doesn't suggest Ive or Altman were involved. Apple also does not appear to be targeting the ongoing OpenAI recruitment of Apple staff, though the lawsuit mentions that more than 400 former Apple employees now work at OpenAI. Apple mentions its ongoing partnership with OpenAI for Siri ChatGPT integration, but only to say that the agreement is not an issue in the lawsuit. Prior rumors suggest the relationship between Apple and OpenAI has been souring, with OpenAI allegedly considering a lawsuit against Apple because the integration failed to live up to OpenAI's expectations and Apple's promises. In its trade secret theft lawsuit, Apple is seeking an injunction to stop OpenAI from possessing, using, or disclosing its technologies as well as damages "in an amount to be determined at trial." It is also suing Tan and Liu for breach of contract for violating their agreements with Apple.Tags: Apple Lawsuits, OpenAIThis article, "Apple Sues OpenAI for Stealing Trade Secrets to Build AI Hardware" first appeared on MacRumors.comDiscuss this article in our forums

23:32
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MacRumors

Apple Watch Accounts for 90% of AI Smartwatch Shipments‎

Apple accounted for roughly 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026, according to new data from Counterpoint Research. That dominance came as Edge AI penetration across the broader smartwatch market grew 70% year-over-year, reaching 25% in the first quarter of 2026, according to Counterpoint's Global Smartwatch Shipments Tracker. "Edge AI" refers to artificial intelligence that runs directly on a device's own chip rather than being processed on remote servers. On the Apple Watch, that means the onboard Neural Engine handles tasks like recognizing an irregular heartbeat or detecting a fall in the moment, without sending data to a paired iPhone or the cloud first. Anshika Jain, Principal Analyst at Counterpoint Research, said: Brands have been continuously upgrading their smartwatch hardware to make devices more AI-capable. Edge AI integration enables real-time health insights and faster responses while helping ensure data privacy. Currently, Edge AI penetration remains limited to leading brands, with Apple solely accounting for ~90% of Edge AI smartwatch shipments in Q1 2026. Health and fitness monitoring remains the main use case for Edge AI on smartwatches. Counterpoint's data shows blood pressure monitoring shipments doubling and sleep apnea detection tripling year over year, with brands now apparently setting their sights on diabetes detection next. Apple's head start traces back to 2023, when it introduced the S9 chip with a 4-core Neural Engine built specifically for on-device machine learning in the Apple Watch. Huawei only followed with comparable silicon in 2025, launching its own Kirin W80 chip to power its "Celia" voice assistant locally, and Qualcomm isn't entering the race until this year with its Snapdragon Wear Elite platform. Google is also said to be readying its own Tensor-based wearable chip, though it has yet to ship. Counterpoint notes that a software-driven alternative to dedicated NPUs is also emerging, with Ambiq's Apollo platform running AI inference on vector-core silicon via Arm's Helium extensions rather than purpose-built neural hardware. This approach remains a niche compared to Apple's dedicated-chip strategy, but it could eventually help cheaper smartwatches offer some Edge AI features without the silicon Apple has spent years building into its devices. Counterpoint only classifies a smartwatch as Edge AI-capable if it has a neural engine or NPU on board and at least one of its health, safety, or interaction features actually runs its inference on that chip, rather than merely including the hardware.Related Roundup: Apple Watch 11Tag: CounterpointBuyer's Guide: Apple Watch (Caution)This article, "Apple Watch Accounts for 90% of AI Smartwatch Shipments" first appeared on MacRumors.comDiscuss this article in our forums

19:56
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MacRumors

The MacRumors Show: Goodbye MacBook Pro? MacBook Ultra Is Coming‎

On this week's episode of The MacRumors Show, we discuss the future of Apple's increasingly tangled high-end MacBook lineup, including the entry-level MacBook Pro and the rumored "MacBook Ultra." Subscribe to The MacRumors Show YouTube channel for more videos Apple's chip roadmap for the Mac is reportedly set to take an unusual turn over the next year. The company is said to be skipping the M6 Pro and M6 Max entirely, jumping from the M5 generation straight to the M7 for its high-end laptops. A standard M6 chip will still arrive this year in an entry-level ‌MacBook Pro‌, but there will apparently be no Pro or Max variant in that family. As a result, Apple's first high-end OLED laptop will use the existing M5 Pro and M5 Max chips rather than newer silicon. First-generation buyers would therefore be paying a premium for a redesigned machine featuring the same processors already found in the current ‌MacBook Pro‌, with M7 Pro and M7 Max models expected to follow in the second half of 2027. The launch window remains fluid. The device was long expected to arrive in late 2026, but memory chip constraints and Apple's recent price increases have pushed it toward early 2027. A second-generation model with M7 chips is already planned for late 2027, meaning the first Ultra could remain on sale for a relatively short window. The overlapping releases make for a crowded and confusing roadmap. Across roughly a year, Apple is expected to ship a base M6 ‌MacBook Pro‌, a redesigned base M7 model in the first half of 2027, two M5 Pro and M5 Max MacBook Ultra models, their eventual M7 Pro and M7 Max successors, and perhaps new high-end ‌MacBook Pro‌ models with the M7 Pro and M7 Max. Notably, the entry-level M7 model is set to get the new design first, ahead of the pricier high-end ‌MacBook Pro‌ models. The headline changes are reserved for the top-tier "Ultra" model. It is expected to be the first Mac with an OLED display, using the same hybrid tandem ‌OLED‌ technology as the iPad Pro, along with the first touchscreen on a Mac, a Dynamic Island in place of the notch, and a thinner chassis. Both 14-inch and 16-inch sizes are expected. Built-in cellular connectivity for the first time on a Mac is also rumored. Apple is reportedly positioning touch as "touch-friendly, not touch-first," letting users move between touch, trackpad, and keyboard rather than treating the Mac like an iPad. That marks a reversal for a company that long resisted the idea. Steve Jobs argued in 2010 that vertical touchscreens cause arm fatigue, and as recently as 2021 hardware chief John Ternus said the Mac was "totally optimized for indirect input." Signs of the shift are already visible in macOS 27 Golden Gate, which adds direct touch control to Sidecar, so users can tap and interact with macOS elements using a finger on an ‌iPad‌. A reinforced hinge is also expected, so the display does not wobble when tapped. Pricing is likely to be steep. Apple raised prices across the Mac lineup in June, and the current 14-inch ‌MacBook Pro‌ now starts at $1,999, rising to $2,499 with the M5 Pro chip and $4,099 for an M5 Max. The 16-inch M5 Max reaches $4,399, and a fully specced configuration already exceeds $10,000. The high-end ‌OLED‌ model is expected to start higher still. The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips. Subscribe to The MacRumors Show YouTube channel! You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or other podcast apps. You can also copy our RSS feed directly into your player. If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our discussion about the latest leaks and rumors surrounding the iPhone 18 Pro. Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie. ‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.Related Roundup: MacBook ProTags: MacBook Ultra, The MacRumors ShowBuyer's Guide: MacBook Pro (Buy Now)Related Forum: MacBook ProThis article, "The MacRumors Show: Goodbye MacBook Pro? MacBook Ultra Is Coming" first appeared on MacRumors.comDiscuss this article in our forums

19:25
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MacRumors

iPhone 18 Pro Max Component Costs Could Rise Nearly $300‎

The bill of materials for the iPhone 18 Pro Max is expected to rise by nearly $300 compared to the iPhone 17 Pro Max, according to a new Counterpoint Research analysis. The estimate covers the 1TB storage model. NAND flash costs for the device are said to exceed $250 on their own, a figure that would cover roughly half of the ‌iPhone 17 Pro‌ Max's entire estimated component cost. DRAM pricing is also climbing sharply, with both components facing pressure from a broader memory chip shortage tied to surging demand for AI hardware. Apple's expected shift to a 2nm chip is described as the second-largest contributor to the cost increase. The ‌iPhone 18 Pro‌ is rumored to debut the A20 Pro, manufactured on TSMC's N2 process, which reportedly carries a steep premium in wafer pricing over the current N3P node used for the A19 Pro. Early yield ramp costs on a new process node typically add to per-unit chip pricing as well. Counterpoint says display costs and other miscellaneous components may actually decline compared to the ‌iPhone 17 Pro‌ Max, partially offsetting the memory and chip increases. Camera costs are expected to rise slightly, which the firm attributes to new technology, likely a reference to the variable-aperture main camera rumored for the Pro models. The report arrives weeks after Apple raised prices on 14 products, including every Mac and iPad, along with the Apple TV, HomePod, HomePod mini, and Vision Pro. Apple attributed those increases to the same memory chip shortage cited in the Counterpoint report, saying that the "supply-demand imbalance" driven by AI data center buildouts had made further price increases necessary. iPhone, Apple Watch, and AirPods pricing was left unchanged in that round of hikes, but the ‌iPhone 18 Pro‌ lineup is widely expected to be next. The Wall Street Journal previously reported that the ‌iPhone 18 Pro‌ could start as high as $1,399, citing estimates that Apple's DRAM cost per unit could climb from $39 to $145 and its flash storage cost from $13 to $51. Apple CEO Tim Cook told the outlet that the company is "still working through" which devices will see price increases. Separately, IDC has estimated a $200 increase to the Pro and Pro Max models specifically, while Weibo leakers have separately suggested Apple could raise its Chinese starting price for the lineup by around 11%. To manage the higher costs without giving up margin entirely, Apple is expected to apply different retail price increases across storage tiers rather than a flat increase across the lineup, concentrating the impact on higher-capacity models. Even with an average $200 retail price rise, Counterpoint still expects the ‌iPhone 18 Pro‌ Max to land at a slightly lower gross margin than the ‌iPhone 17 Pro‌ Max achieved in 2025. The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to launch alongside Apple's first foldable iPhone in the fall.Related Roundup: iPhone 18 ProTag: CounterpointThis article, "iPhone 18 Pro Max Component Costs Could Rise Nearly $300" first appeared on MacRumors.comDiscuss this article in our forums

17:52
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