Meta is now targeting mobile users first with Metaverse
Remember when Facebook rebranded to Meta back in 2021? That move was very much related to an internal company belief in the future of VR tech. As part of that, Meta envisioned Horizon Worlds as the main way people would be communicating in the future. At this point in time, it seems pretty clear that the VR fad is over or close to it. According to a recent interview with Meta’s VP of Content at Reality Labs, Samantha Ryan, a mobile-first strategy is now at the forefront, with Horizon Worlds shifting gears to be “almost exclusively mobile.” As part of the change, Meta is splitting...
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