Google is rolling out a fully customizable Multiview in YouTube TV and testing new YouTube Live ads
Let’s start with YouTube TV first – the company’s live broadcast TV offering exclusive to the US. Users might know that the platform already has a Multiview feature that allows viewing two, three or even four channels all at once. Why? Well, besides brain-rot optimization, there are actually some practical use cases, like during a busy sports season when you want to keep an eye on multiple matches at once. Google knew that was the typical case and originally rolled out Multiview through “suggested” Multiview setups that the platform curated automatically for the user. Those are still...