Oppo sets its sights on Europe with faster launches and carrier partnerships‎

Until recently, smartphone makers focused on developing markets to grow their market share as the markets for premium phones were close to saturated. However, the massive increases in memory prices have caused makers to do a 180° turn and focus their attention on the premium market. Memory prices are so high that RAM and storage dominate the bill of materials on entry-level phones, making them unsustainable at their old prices. Meanwhile, premium devices have the margins to better absorb the price increases and they are aimed at a less price-sensitive audience. Oppo has set its...