Inside Tennessee’s NIL 'carwash' day, a multimedia smorgasbord to help athletes cash in‎

The cost of getting a spot on a Vol Network radio broadcast back in 2000 was pretty simple for a business: Tee up two 30-second commercials, pay for an ad in the souvenir program and a set of season tickets was yours. “Our world does not resemble that at all,” said Brandon Parks, the Learfield rep at the University of Tennessee who helped arrange some of those deals after graduating from the school. Athletes now can be paid like almost any other celebrity, from modest deals with a local burger joint to multimillion-dollar contracts for star quarterbacks, and many of those agreements are now aided, if not actively brokered, by people on campus.