Kansas men's hoops signs a five-year contract to play in the Players Era Festival through 2030-31‎

Kansas has signed a five-year contract for the Jayhawks to participate in the Players Era Festival, tying one of college basketball's storied programs to one of the more innovative, forward-thinking tournaments in the sport. The Players Era began in Las Vegas in 2024 with the idea of funneling at least $1 million toward each participating school's name, image and likeness fund. The Jayhawks beat Tennessee in the third-place game of the men's event, while eventual national champion Michigan routed Gonzaga to win the championship.