Nothing CEO Carl Pei wants to steal Apple's customers‎

The latest publicity stunt by Nothing involves its founder and CEO, Carl Pei, releasing a video on his Instagram profile. In the video, he addresses Apple, warning the Cupertino company that Nothing is going to steal its customers, "one bored iPhone user at a time". And that's it. Does Tim Cook even know that Nothing exists? Does his successor? Probably not. View this post on Instagram A post shared by Carl Pei (@getpeid) Smaller companies do sometimes pull such stunts, name dropping much bigger competitors, in order to have people watching create an unconscious...