'Youniversalism' measures growing reliance on personal truth‎

It has often been suggested that we now live in a "post-truth" world. People increasingly rely on their own feelings as a yardstick for what is true. Psychologists at the University of Amsterdam (UvA) have now developed the "Youniversalism" scale to allow them to measure people's belief in subjective and experiential truths. The research is published in the journal Personality and Individual Differences.