People who are aware of the advantages for both parties are more likely to ask for advice, study shows‎

Many people are reluctant to ask others for advice—for fear of being a burden or taking up unnecessary time. A new study led by Professor Dr. Anne Burmeister at the ECONtribute Cluster of Excellence shows how this reluctance can be lowered: When people seeking advice learn that the other person involved will also benefit from the exchange, they are much more likely to seek support.