Big 12 becoming first Power Four conference to have all members agree to CSC participation‎

The Big 12 is becoming the first Power Four conference to have each of its members sign participation agreements with the College Sports Commission, the agency formed last year to police name, image and likeness payments. “The Big 12 wants rules and enforcements, and we want to be a leader in that area,” commissioner Brett Yormark said Friday after the league wrapped up four days of annual meetings. “I think signing the participation agreement certainly is indicative of that."