CEO of NIL enforcement reminds frustrated schools: These are your rules, we just enforce them‎

While frustration mounts across college sports and talk of breakaway conferences hits the hallways at conference's spring meetings, the leader of the agency formed to police name, image and likeness payments has a simple reminder: These are the rules you wrote. In an interview with The Associated Press this week at the Big Ten meetings, Bryan Seeley, the CEO of the 11-month-old College Sports Commission, said he has actually heard more good feedback than bad as he's started making the rounds at league meetings. The problem is that the bad stuff mostly revolves around issues that could break everything apart — notably, the third-party NIL deals that have blown budgets sky high and become the fulcrum of the frustration for schools trying to figure out how to survive in an era where they pay players.