Nuevo León courts South Korean World Cup fans as 'Pes-korea' buzzes near Monterrey‎

In a bold new advertising campaign, the government in the Mexican state of Nuevo León is extending a spirited invitation to South Korea fans: Come home to Monterrey for the World Cup. In the bustling municipalities of Apodaca and Pesquería, which hug the borders of Monterrey, South Korean industry has become the heartbeat of the local economy. A decade later, the stakes were raised when KIA Motors arrived in Pesquería.