iPhone 17 keeps driving Apple marketshare, as US smartphone sales contract‎

Apple grew iPhone sales in the United States during the first quarter of 2026 even as the broader smartphone market declined, fueled both by strong iPhone 17 demand and Samsung's delayed Galaxy S26 launch.iPhone 17US iPhone sales volume rose 1.3% year over year during Q1 2026, according to Counterpoint's US Monthly Smartphone Channel Share Tracker. The US smartphone market declined 5.7% during the same period, while Android smartphone sales fell 14.4% year over year.Apple gained share across AT&T, T-Mobile, and Verizon during the quarter. Verizon showed the largest shift, with Apple reaching a 77% share of smartphone sales in Q1 2026.Supply constraints during the 2025 holiday quarter continued limiting iPhone availability into early 2026, extending demand for the iPhone lineup through much of the first calendar quarter. Counterpoint said the base iPhone 17 model also saw stronger demand than expected during Q1 2026. Continue Reading on AppleInsider | Discuss on our Forums