Global appetite for beef is driving Amazon deforestation, new study finds‎

A major international study involving researchers from The University of Manchester has found that rising global demand for beef is a key force behind deforestation in the Amazon rainforest. The research shows how consumer demand in countries around the world is directly linked to land clearing in Brazil, often through complex supply chains that are difficult to regulate. By combining economic and environmental analysis, the study reveals why current efforts to curb deforestation are struggling to keep pace with global demand. The findings are published in the journal Competition & Change.