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YouTube has made a World Cup deal with FIFA that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers
YouTube made a World Cup deal with FIFA on Tuesday that lets rights-holding broadcasters stream game action live on the video platform that offers global access to young viewers. FIFA announced a “game-changing partnership” that encourages World Cup rights holders to broadcast the first 10 minutes of games during the June 11-July 19 tournament — in effect an appetizer encouraging young fans then to watch on traditional channels such as network TV. In addition, broadcasters “will be able to stream a select number of matches in full on their YouTube channel, engaging global audiences and promoting where to watch more of the competition,” FIFA said.
