Omdia: Apple narrowly beats Samsung in 2025, shipping the most smartphones‎

According to data from Omdia, Apple was the king of the smartphone world last year, with a record-breaking 240.6 million units shipped and a 19% market share. It very narrowly beat Samsung's 239.1 million shipments. The Korean company also has 19% market share when you apply rounding. Interestingly, both Apple and Samsung grew exactly 7% compared to 2024. In third is Xiaomi with a 2% sales decline over 2024, at 165.4 million units shipped for a 13% market share. It's followed by vivo with 105.3 million shipments, 8% market share, and 4% YoY growth. Oppo is in fifth with 100.7 million...