Honest or deceptive? What a new signaling model means for animal displays and human claims‎

For decades, scientists have tried to answer a simple question: why be honest when deception is possible? Whether it is a peacock's tail, a stag's roar, or a human's résumé, signals are means to influence others by transmitting information and advantages can be gained by cheating, for example by exaggeration. But if lying pays, why does communication not collapse?