Counterpoint: 1 in 5 smartphones shipped in India in 2025 were premium models‎

India’s smartphone market was flat in 2025 with only a 1% growth year-on-year (YoY) in the number of units shipped. Interestingly, Counterpoint reports that the country continued to shift towards more premium models (defined as ₹30,000+) as the value of smartphones shipped grew by 8% for the year. Premium phones accounted for 22% of the total number of units shipped. Roughly put, that’s 1 in 5 phones. This benefited brands focused on pricier models like Apple. While its overall share was pretty low, the iPhone 16 ended the year as the most-shipped individual model for 2025. Also, Apple...