
How family size shapes education spending
Phys
23:32
A new Journal of Marketing study sheds light on how family size drives differences in education spending. Conducted by researchers Phyllis Xue Wang (Renmin University of China), Ce Liang (City University of Hong Kong), and Qiyuan Wang (Hong Kong Polytechnic University), the study explores how parenting goals and perfectionism shape preferences for deficit- versus strength-based education products.